USA – American multinational company Amazon has expanded its partnership with the Ellen MacArthur Foundation to drive scalable, industrywide solutions for a circular economy.
As part of this effort, the two partners will leverage their respective expertise to launch and scale various circular economy solutions.
Amazon will provide its reach, technology, and innovation capabilities while the Ellen MacArthur Foundation will be responsible for sharing its subject matter expertise to support the initiative.
The move is in line with Amazon’s commitment to sustainability, which includes its ‘Climate Pledge.’ Through this pledge, the company aims to achieve net-zero carbon emissions by 2040.
Amazon Circular Economy director Rich Loretto said: “The Ellen MacArthur Foundation has done amazing research and work to create frameworks for us all to work toward.
“Their advice will be extremely valuable as we work on our initiatives, and their network will help to ensure those initiatives can scale to have a greater impact across the industry.”
According to the company, adopting circular solutions in all its business areas, from packaging to products to data centers, is an integral part of helping it achieve this net-zero goal.
Amazon’s commitment to sustainability includes The Climate Pledge, which we co-founded in 2019 as a commitment to reach net-zero carbon emissions by 2040.
In alignment with these goals, the collaboration will concentrate on creating certifications for products with circular attributes.
In this regard, Amazon and the foundation will be working with two certification organizations: the NSF, known for developing public health standards and environmental protection services, and International and Scientific Certification Systems Global (SCS Global).
The goal of these certifications is to equip customers with the necessary information to make more circular choices.
The certifications are expected to motivate brands, original equipment manufacturers, suppliers, retailers, and e-commerce platforms to design products in line with circular economy principles.
Amazon is also working with certification organizations, including the National Sanitation Foundation, which develops public health standards and services, as well as the International and Scientific Certification Systems Global.
These certifications will help in identifying key attributes for a particular product, which along with reward programs, will encourage customers to support circularity.
In addition, the foundation’s ‘Plastics Initiative’ will help to develop a ‘vision’ to scale up returnable packaging systems.
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