Amcor supplies recycled plastic for Mondelēz’s Cadbury Easter packaging

UK – Amcor has partnered with Mondelēz International to incorporate recycled plastic into the packaging of the 2026 Easter range of Cadbury products in the UK and Ireland.

The collaboration will see the use of Amcor’s AmFiniti recycled content technology in the flexible films used to wrap Cadbury’s seasonal chocolate products.

Approximately 134 metric tonnes of post-consumer recycled plastic will be sourced for the packaging, produced through advanced recycling processes that convert plastic waste into new packaging materials.

Under the initiative, Cadbury will use 65% certified recycled plastic packaging for its Mini Eggs bags in the 31.9 g, 74 g, and 256 g formats.

The recycled content is validated through a mass balance allocation approach, a widely used certification method for advanced recycling systems.

The Mini Eggs bags will also feature connected packaging elements, including a scannable QR code printed on the back of each pack.

The code will allow consumers to access information about the recycled materials used in the packaging and learn more about Mondelēz’s broader sustainability initiatives.

In addition, Cadbury’s small and large Easter chocolate tablets will be wrapped in packaging containing 80% certified recycled plastic, also allocated through a mass balance system.

The packaging update extends beyond plastic materials as well: the ribbon handle traditionally used in the Cadbury Special Gesture Easter Egg range has been replaced with a recyclable cardboard handle to further improve sustainability performance.

The initiative supports Mondelēz International’s wider packaging sustainability goals, which include designing 98% of its packaging to be recyclable and providing clear recycling information to consumers by 2030.

Currently, the company reports that approximately 96% of its total packaging is already designed for recycling.

The company is also targeting a reduction of at least 25% in virgin plastic usage within its rigid plastic packaging by 2030 under its global “Pack Light and Right” strategy, which focuses on lightweighting, material reduction, and greater use of recycled content.

Joanna Dias, sustainability lead for the UK and Ireland at Mondelēz International, said the initiative represents an important step toward increasing the company’s use of recycled plastic.

“Our Cadbury Mini Eggs range is an iconic Easter treat, loved across the UK and Ireland, and this is an exciting moment to increase our use of recycled plastic packaging across the Easter range,” Dias said.

Janice Narainsamy, senior product development engineer at Amcor, added that the project demonstrates how collaboration can accelerate the adoption of circular packaging solutions at scale while maintaining performance and quality standards.

The announcement comes as Amcor continues to expand its portfolio of sustainable packaging solutions.

The company recently showcased its latest rigid and flexible packaging innovations at the Packaging Innovations trade show, highlighting technologies aimed at increasing recyclability and the use of recycled materials in consumer packaging.

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