SWITZERLAND – Irish packaging company Ardagh Group subsidiary, Ardagh Metal Packaging (AMP), has acquired a majority stake in Swiss printing start-up NOMOQ.
Founded in 2021, NOMOQ offers digitally printed aluminium beverage cans with short lead times without any quantity limitation.
The start-up provides a platform for beverage companies of every size to show their creativity and make packs with different color options and photorealistic graphics.
Digital can printers are the latest addition to the AMP umbrella, which supports the entry of new companies into the beverage market.
The investment provides Ardagh the platform to roll out access to the latest print technology to its European customers.
Ardagh Metal Packaging CEO Oliver Graham said: “This latest step in our investment program is a perfect fit for us, especially following the successful integration of Hart Print in North America which encouraged us to seek a similar model in Europe.
“NOMOQ’s offer is innovative, customer-centric, and extraordinarily flexible – areas in which AMP has established a great reputation.
“Their dedication to creating outstanding packaging for customers of all sizes will enhance our ability to serve early-growth customers in the European market and extend our offering to established customers too.”
AMP said that NOMOQ allows producers to test new products, carry out event-based marketing campaigns, or run special editions without being constrained by the batch size.
NOMOQ CEO and founder Peter Stein added: “We are excited to team up with AMP, a company that shares our focus on customer experience and innovation.
“Our ambition since day one has been to help create compelling and unique packaging for all, and to make it easy for customers to transform the sustainable and functional beverage can into an ingenious creative canvas even at the smallest batch sizes while delivering the highest product quality.
“With the help of AMP’s unrivaled expertise and global reach, we can now take our mission to the next level.”
This investment follows AMP acquisition of Quebec-based Hart Print in 2021. The move was intended to expand its business in North America.
Meanwhile, the company also launched a new 19.2 oz.(568ml) beverage can in the USA, extending its already substantial product line for beverage brand customers.
According to AMP, this product provides an offering between the more traditional sizes of 16 oz. and 24 oz. and is supporting brands looking to expand in such categories as beer, ciders, hard seltzers and water, to name a few.
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