BA Glass acquires equity stake in Tunisia’s Sotuver, expanding North African footprint

TUNISIA – BA Glass Group has acquired a major equity stake in Tunisian glass manufacturer Sotuver, partnering with the Bayahi Group to accelerate Sotuver’s expansion and solidify its position as a premier glass packaging hub for Mediterranean and African markets.

Sotuver serves a broad portfolio of food and beverage customers in north and Sub-Saharan Africa and Europe. 

For BA Glass, the alliance aims to deepen its footprint in North Africa and reinforce its strategy to expand across high-growth Mediterranean and African markets.

Strategic Rationale for the Acquisition

Tiago Moreira da Silva, CEO of BA Glass Group, explained that this investment is a defining milestone in the company’s global growth strategy. 

He noted that Tunisia offers a unique combination of talent, infrastructure, and strategic location, making it an ideal gateway to African markets. 

By partnering with the Bayahi Group and the Sotuver team, he added, BA Glass is committed to delivering enhanced value to customers and driving technical excellence across the region.

BA Glass stated that the transaction reflects its confidence in Tunisia’s economic stability and its competitive advantages as an industrial hub in the Mediterranean region. 

The country’s strong industrial tradition in the agri-food and beverage sectors, coupled with supportive investment policies and qualified human resources, creates a favourable environment for sustainable growth.

Strengthening a Regional Player

Khaled Bayahi, CEO of Sotuver, expressed that the Bayahi Group is delighted to partner with BA Glass, one of the most respected players in the global glass packaging industry. 

He noted that this collaboration opens new horizons for Sotuver and reinforces the shared commitment to innovation and excellence, strengthening Sotuver’s position as a leading player in the region and enhancing growth perspectives for the Tunisian industrial sector.

Why This Matters for the Packaging Industry

Tunisia’s glass packaging sector benefits from proximity to European markets (southern Italy and France are short shipping distances) and access to North African customers. 

Sotuver, with BA Glass’s technical and capital resources, can now expand production capacity, improve energy efficiency, and offer a wider range of bottle and jar formats to food and beverage customers across the region. 

For European brand owners sourcing from North Africa, the partnership promises a more reliable, higher-quality supply of glass packaging with shorter lead times than Asian alternatives.

When a Partnership Becomes a Gateway

A glass manufacturer in Tunisia is not just a local supplier. 

With BA Glass’s stake, Sotuver becomes a regional export hub, shipping bottles to Europe and serving customers across North and Sub-Saharan Africa. The acquisition is not about owning a factory; it is about owning a gateway.

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