CANADA – Flow Beverage, known for its sustainably sourced mineral spring water, has launched a new product line in aluminum bottles.
The product, Flow Sparkling Mineral Spring Water, will debut in Canada in October 2024 and be rolled out in the US subsequently.
Flow Sparkling Mineral Spring Water will be available in 300ml aluminum bottles and come in various flavors, including OG, Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint.
Flow Beverage emphasized that the aluminum packaging preserves the water’s fresh taste and enhances the premium drinking experience for customers.
The bottles were developed with Kingston Aluminium Technology (KAT), highlighting both brands’ commitment to environmental, social, and governance responsibility. KAT will exclusively produce these bottles for Flow’s products.
This launch marks a significant step for Flow’s co-packing business. The company plans to install a new production line to package its own aluminum bottles and offer co-packing services for other brands.
Nicholas Reichenbach, Founder and CEO of Flow Beverage, stated, “This launch represents the next step in our evolution, enhancing our product portfolio with a sustainable and innovative offering that caters to the growing demand for premium, health-conscious beverages.
“Our new aluminum bottles deliver a high-end design experience and support our ongoing commitment to environmental responsibility.
“As the highest-scoring B Corporation in the water industry, these bottles are made from 70% recycled aluminum, use 30% less aluminum than competing formats, and require 60% less energy to produce than traditional cans and bottles, thus reducing carbon emissions.
“This aligns with Flow’s overall commitment to operating carbon-neutral and reducing emissions across our supply chain.”
Earlier this year, Flow Beverage unveiled its advanced sustainable packaging and new brand platform in March, set to debut across North America in mid-2024.
The new packaging was showcased at the Expo West event in Anaheim, California, to strengthen the company’s presence in the premium water category.
The new design will first be introduced to Flow’s Original product line, with the Flavored Water range to follow later in the year. Reichenbach added, “This new package design is visually striking on the shelf and positions Flow with a definitive edge in captivating consumers at the point of purchase.
“We have streamlined our design to resonate with discerning premium market consumers, ensuring clarity of messaging and consistent brand recognition across physical and digital platforms.”
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE
