Graphic Packaging International launches recyclable ‘PaperSeal Pressed’ tray for meat packaging

USA – Graphic Packaging International has unveiled its innovative PaperSeal Pressed tray, a sustainable packaging solution designed for fresh meat products. 

According to the company, the tray, made primarily from FSC-certified wood fiber, reduces plastic content by approximately 85% compared to traditional plastic trays. 

This household-recyclable tray targets high-volume, price-sensitive categories like pork, minced meat, and poultry.

The PaperSeal Pressed tray combines affordability with functionality, featuring a secure hermetic seal for modified atmosphere packaging. 

A high-barrier liner, applied after tray formation, eliminates micro-leakage issues, ensuring a shelf life comparable to plastic alternatives. 

In a statement, Tom Garsed, general manager for Tray and Cup Solutions at Graphic Packaging, said, “Our engineers have overcome a significant challenge by creating an effective hermetic seal on a pressed paperboard tray, opening new opportunities for brands to transition from plastic.”

The tray integrates seamlessly with existing form-fill-seal equipment, allowing businesses to adopt sustainable packaging without costly equipment upgrades. 

It also offers high-quality printing on both the interior and exterior, enabling brands to enhance product visibility on retail shelves without additional labels or sleeves.

This launch expands Graphic Packaging’s PaperSeal portfolio, which includes PaperSeal Original and PaperSeal Shape, providing a range of options for meat packaging. 

The company’s focus on renewable resources supports brands aiming to meet consumer demand for convenient, recyclable packaging with reduced plastic content.

In related news, Graphic Packaging recently partnered with Elaborados Naturales to introduce a round-shaped PaperSeal Shape tray in Spain for refrigerated potato products. 

A report by industry sources indicates this tray, containing less than 10% plastic, complies with the European Packaging and Packaging Waste Regulation and is suitable for ovens, microwaves, and air fryers. 

This development demonstrates the versatility of the PaperSeal range in addressing diverse food packaging needs while prioritizing sustainability.

The PaperSeal Pressed tray is expected to attract retailers seeking cost-effective, eco-friendly solutions. 

By offering equivalent performance to plastic trays and enhanced branding opportunities, it provides a practical alternative for the fresh protein market.

As consumer preferences shift toward sustainable packaging, innovations like PaperSeal Pressed could drive significant adoption in the food industry, reducing reliance on plastic while maintaining product quality and shelf life.

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