FRANCE – Spain -based packaging company, Hinojosa Packaging Group has closed a 49% shareholding agreement with ASV Packaging, a French F&B packaging design and production provider.
Hinojosa plans to expand its business development in the Spanish and French markets by acquiring shares.
It aims to offer French customers expanded packaging solutions and printing technologies for agriculture, agri-food and recurring consumer products and e-commerce.
The solutions range from individual boxes, fresh food trays and tubs to larger packaging and promotional displays.
Moreover, Hinojosa and ASV Packaging share exclusive rights for the production and sale of Halopack trays in the Iberian Peninsula and France.
The companies say they are committed to working together to develop an environmentally sustainable packaging alternative to plastic for fresh products packaged in modified atmosphere packaging and vacuum skin packaging.
Rubén Martínez Hinojosa, president of Hinojosa Packaging Group said: “At Hinojosa, we have always been committed to integrating dynamic and competitive organizations.
“This is the model that has allowed us to grow and expand in Spain and on an international scale. With the acquisition of ASV Packaging, we will have the opportunity to expand our offering of [environmentally] sustainable packaging solutions in the French market.”
Hinojosa says the acquisition of the shares is an “important and exciting” milestone. “We look forward to working alongside 210 employees at ASV Packaging, so we can continue to add value for our customers.”
The operation will strengthen the company’s position in Southern Europe as a “leading” manufacturer of environmentally sustainable packaging solutions.
The company adds that in each region, it ensures “maximum” adaptation to the requirements of diverse audiences and focuses on its customers, employees, suppliers and communities in which it operates.
Meanwhile, in April this year, Hinojosa Packaging Group launched its paper-based and recyclable primary packaging line Foodservice, designed for hot and cold beverages and 4th and 5th-range prepared foods.
The company said it is strengthening its commitment to reducing single-use plastics by entering the foodservice sector, one of the industries with the highest demand for more environmentally sustainable materials.
Fourth and 5th range products include all fresh fruit and vegetables that are “barely treated” to guarantee safety, hygiene and quality through good practices.
Plastic contamination has become one of today’s principal environmental problems, asserts Hinojosa. According to Plastics Europe, more than 368 million metric tonnes of plastic are produced annually for the packaging industry.
In this context, Hinojosa Packaging Group has launched the Foodservice line at an industrial level, a pioneering primary packaging range for prepared F&B that is 100% recyclable and also environmentally neutral at the end of its life cycle.
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