UK – Luxury packaging expert Hunter Luxury has introduced its sophisticated Astro Advent Marketing collection, a trio of brand solutions centered around the joy of gift-giving.
This innovative range, which includes a calendar-like chest, a travel bag, and a folding wash bag, offers luxurious and versatile gifting options for discerning brands throughout the year.
Designed as a customizable ‘off-the-shelf’ foundation, the range allows brands to personalize their offerings while controlling production costs.
Born from Hunter Luxury’s commitment to creativity and sustainability, the collection features three opulent products.
The 24-day Advent Chest is a folding box board (FBB) carton with 24 meticulously crafted folding boxes inside. It offers a classic advent experience with contemporary flair that can be enjoyed year-round.
The 24-day Advent Travel Bag is an elegant, recycled nylon bag with a removable strap. It contains 24 folding boxes, skillfully blending travel trends with premium gift packaging, making it both a luxurious and practical choice.
Lastly, the 12-day Advent Folding Wash Bag is a premium hanging wash bag made of paper woven material with a recycled nylon lining, housing 12 folding boxes.
This product combines sustainable materials with functionality, providing a stylish and eco-conscious way to organize personal items.
Mandy Bocker, Product Inspiration Manager at Hunter Luxury, explained, “The name ‘Astro’ comes from the Latin word for star, and we believe that gift-giving should make everyone feel like a star.
“The Astro Advent Marketing collection exemplifies our thoughtful and measured approach to luxury gift packaging. A key driver for us through development was moving away from the idea that gift-giving is exclusively seasonal. Consumers don’t see it that way, so why should brands? “In response, we’ve crafted a range that transcends traditional Christmas advent calendars, offering our customers the flexibility to create memorable unboxing experiences for various occasions throughout the year.”
The collection addresses market needs by providing environmentally conscious, multi-purpose gift packaging solutions that cater to the tastes of modern consumers.
Each product in the range is thoughtfully designed with sustainability in mind, featuring recyclable materials and reusable components without compromising on luxury.
“Each piece in the Astro Advent Marketing collection is meticulously designed to be both visually striking and functionally versatile,” added Mandy.
“While we typically focus on bespoke solutions, this range showcases a standardized product line that can be effortlessly customized and built upon to suit any occasion. The possibilities are endless, and there is a significant cost advantage for our customers.
“From Mother’s Day to Valentine’s Day, these packs can be tailored to suit any brand’s unique vision, helping them forge deeper connections with their clientele.”
Hunter Luxury’s dedication to innovation is evident in the collection’s adaptable designs. The number and configuration of boxes within each product can be customized to meet specific brand requirements, offering a level of personalization that sets this collection apart in the luxury packaging and gift market.
As discerning consumers increasingly seek sustainable yet luxurious packaging options, the Astro Advent Marketing collection further strengthens Hunter Luxury’s leading position.
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