UK – Creative design agency, Appartement 103 has developed the branding and packaging design for Brugal’s new rum range Colección Visionaria.
The project involved creating a unique visual identity for this limited-edition series, including primary and secondary packaging.
The bottle boasts a matte gradient-coloured coating with a screened shiny varnish on top, subtly highlighting a ‘smoke-like’ pattern, reminiscent of the toasting process, while the top part reveals the amber liquid.
The label on the bottom part provides further information about each edition, with its key characteristics, the rum master’s signature as a stamp of quality, and the batch number to convey this product’s crafted and limited series aspect.
Lastly, the bottle is wrapped in navy blue netting, an elevated version of Brugal’s iconic protective netting, carefully sealed by hand with blue wax.
In April, the design agency designed branding and packaging to develop a new Perola Spirits pineapple-infused gin brand – Big Kahuna.
The deliverables included bespoke structural bottle and closure design, visual identity and shipping boxes graphic design.
The Hawaiian spirit and pineapple flavours directly transport consumers to a laidback and playful state of mind. The design agency said the bottle structure was a technical design challenge using a new blowing technology.
Arno Schmid-Egger, managing director, Perola Spirits, said: “The Big Kahuna project has been the most significant brand creation endeavor for Perola thus far, and we couldn’t be more pleased with the results.
“The talented team at Appartement 103 has brilliantly transformed our vision into a stunning and iconic visual brand identity.
“Despite encountering various challenges due to the innovative nature of the packaging, Appartement 103 rose to the occasion and worked diligently with us to overcome them. We are grateful for their exceptional work and unwavering dedication to the success of this project.”
Dunnet Bay Distillery launches new bottle for Holy Grass Vodka
The new design, which has been created by Pocket Rocket Creative, Holy Grass Vodka is now packaged in a premium glass bottle, sprayed with colour to create a greater stand out on shelf.
The label, which features a fresh font, has been designed to reinforce the hand-crafted nature and provenance of the spirit. The bottle also now includes a QR code linking to the brand story and recommended serve.
Each batch is hand numbered and secured with a recyclable ‘Kelpie Serpent’ seal – said to be found in the Thurso river next to where Holy Grass grows.
Martin Murray, co-founder of Dunnet Bay Distillery, said: “We wanted to create a spirit that captures and celebrates the heritage of Caithness and its local botanicals.
“We are excited to launch this new look, which gives Holy Grass the attention it deserves as a standalone range.
“The unique bottle and spray colour are not only aimed at giving it greater stand out in store but also allow for brand extensions in the future.”
For all the latest packaging and printing industry news from Africa and the World, subscribe to our NEWSLETTER, follow us on Twitter and LinkedIn, like us on Facebook, and subscribe to our YouTube channel.
