New packs round-up: Smol debuts refillable aluminium bottles, Filippo Berio unveils new look, Sol refreshes global identity

UK / INTERNATIONAL – Three major brands across homecare, food and beverages have launched new packaging initiatives, each focused on elevating sustainability, heritage and premium shelf impact.

Smol launches luxury refillable aluminium bottles

UK-based cleaning brand Smol has introduced a stylish new range of refillable aluminium bottles made entirely from 100% recycled aluminium.

The durable containers, designed to eliminate single-use plastic, are now available across several product lines including foaming handwash, multi-purpose spray, stain gel, fabric conditioner, foaming bathroom cleaner and washing-up liquid.

“Customers loved our recycled plastic bottles but wanted another way to cut single-use plastic from their homes without compromising aesthetics,” said Matt Gandy, Chief Creative Officer at Smol.

“Aluminium allows us to offer durable, refillable alternatives that look great and still have a positive impact on the planet. We’ve chosen 100% recycled aluminium, which is harder and more expensive to source, but it’s the right thing to do.”

The move positions Smol among the growing number of UK homecare brands adopting refill systems to boost circularity.

Filippo Berio rebrands with a modern heritage-driven design

In Italy, brand consultancy Robilant has unveiled a comprehensive global rebrand for iconic olive oil producer Filippo Berio, aiming to strengthen its premium positioning amid rising category competition.

The new design bridges tradition and modernity by refreshing the founder’s portrait with a livelier, forward-looking touch, while refining historical flourishes in gold-on-green to reinforce authenticity and quality.

The rebalanced logo gives greater prominence to the Berio name, with the founder’s signature elevated as a mark of trust.

“We wanted an evolution that respected our heritage and elevated it with renewed elegance and clarity,” said Emanuele Siena, Global Marketing Director, Filippo Berio. “Consumer enthusiasm in our key markets confirmed we reached our goal.”

Fabio Molinaro, Creative Director at Robilant, added, “Global brands must evolve without losing their identity. This redesign strengthens Filippo Berio’s distinctiveness while keeping it relevant worldwide.”

Sol beer unveils vibrant new global packaging

Mexican lager Sol has partnered with UK creative agency LOVE to roll out a refreshed global identity aimed at reconnecting with young adult drinkers and reinforcing its status as the original Mexican lager.

Designer Tobias Hall reillustrated all major label elements, including the wordmark, sun icon, clouds and secondary lettering, drawing inspiration from Sol’s rich archive.

The central sun icon now shows its full face for the first time, symbolizing optimism and heritage.

A vibrant palette of red, gold and teal enhances shelf standout, while contemporary refinements to the Paris Exposition medal highlight the brand’s longstanding quality credentials.

“Sol’s unique history shines through this striking new identity,” said Eric Halgand, Global Brand Lead, Sol. “It honours our heritage while staying true to our uplifting, sunny positioning.”

Eve Warren, Design Director at LOVE, noted that the redesign aims to deliver emotional resonance and commercial impact, offering a bold, authentic update tailored to today’s beer drinkers.

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