FRANCE – Healthcare products company NUXE has selected PZ Twist, Aptar Beauty’s latest spray pump, for its sun care range.
The pump is built with twist-to-lock technology, which reduces the need for an overcap, thereby reducing waste and the risk of losing the cap.
In addition, the high-end PZ engine from Aptar is said to deliver exceptional spray performance on complex and demanding formulations.
The pump features a large, ergonomically designed fingerpad with a soft-touch effect while an audible click ensures safe closure to prevent leakage.
The Amazon ISTA-6-certified pump is primarily made of polypropylene and is free of polyoxymethylene. It is also safe for on-the-go usage.
Aptar’s director for Personal Care & Home Care for Europe, the Middle East and Africa Madalina Dragan said: “NUXE wanted an attractive, more sustainable pump that was easy to use – possibly with a new gesture – while keeping the same level of spray performance.
“PZ Twist ticked all the boxes and the interest was immediate. We designed it precisely for this kind of demand: less parts and suitable for omnichannel sales.
“Our innovation team successfully integrated the twist-to-lock technology into the PZ range. We are very proud of our collaboration with NUXE and excited to see PZ Twist converting the sun care packaging market.”
NUXE’s sun care range comprises its Huile Solaire Bronzante SPF10, SPF30, and SPF50, as well as the Spray Solaire Délicieux in SPF30 and SPF50.
The products were launched earlier this year in the European, Asian, and South American markets.
Aptar inaugurates new facility in France
In another development, Aptar Beauty has inaugurated its new site dedicated to custom luxury beauty packaging in Oyonnax, in the South-East of France.
The 25,000 m2 site, for which Aptar has invested €42 million, brings together under one roof four production sites and a logistics site previously located in different locations in the area.
Marc Prieur, President of Aptar Beauty said: “With the inauguration of this new state-of-the-art site dedicated to tailor-made luxury beauty, we have a more flexible and agile tool, which allows us to better respond to market demands.
“This site serves the “haute couture” segment of the beauty market, with shorter series, complex designs and constant innovation.
“We have not only brought factories together, but we have also boosted our ability to meet the needs of our customers.”
The site, which employs 460 people, is part of Aptar’s global growth and transformation strategy.
The objective is for Aptar Beauty to consolidate its leading position in the prestige packaging market, by making Oyonnax the new cradle of made-to-measure luxury packaging.
By bringing together five sites in a single location, Aptar can improve its production processes and optimize the industrial and operational performance of its production unit dedicated to custom-made and high-end products.
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