INDIA – Odisha-based egg producer Ovo Farm has introduced blockchain technology to boost the traceability of eggs at every stage of its supply chain.
The new technology utilizes QR codes, which can be scanned by customers to track their eggs from the farm stage to the end consumer stage in the supply chain.
This QR code is provided on each egg that is offered by OVO Farm under its flagship brand ‘Kenko’.
Speaking on the vision behind introducing blockchain technology, Samarendra Mishra, co-founder and director of OVO Farm said: “Through our blockchain technology we want to ensure quality and make sure that the right products are reaching our customers.
“Each of our products has a unique scan code on its label which gives information about the journey of the product right from the producing unit till it reaches customers.
“We at OVO Farm are committed to our mission of producing and catering fresh, hygienic and nutritious eggs for a healthy community.”
The QR code available on the pack provides crucial traceability information and details, including the date of processing, the location of the source farm, the packaging type, as well as the entire transportation history of the product.
Kenko, the flagship brand of OVO Farm caters to products of 6 varieties including Hi-Pro, Brown, Immuno, MoreOVOr and On-Day which are available in packs of 6, 10 and 20 eggs.
Each of its products has its unique nutritional value, straight from the farm with zero human touch.
Recently, OVO Farm launched its one-of-its-kind flagship store, KENKO AGSTRA, in Nayapalli Bhubaneswar which is Odisha’s first exclusive egg store, catering to customers directly from the farm, with a range of nutritious eggs and more.
Apart from the exclusive store, the KENKO products are available to consumers in Bhubaneswar and Kolkata through a wide network of retail shops like general trade retail units and modern trade stores in both cities.
Additionally, the products are also available through various e-commerce platforms, where consumers can order the products online.
OVO Farm has expertise in egg farming with two decades of experience in high-quality egg production.
Currently, the farm produces one million eggs every day in its three units located in Balangir. Known for its global standard products, the eggs from OVO Farm have been continuously exported globally including to Middle East countries and Africa.
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