UK – Flexible packaging firm ProAmpac has signed a partnership deal with a non-profit company, Recon2 to quantify recycled content in plastic products and packaging using the latter’s patented technology.
Through this partnership, ProAmpac will collaborate with researchers at the University of Manchester’s Innovation Factory and Recon2 in response to new legislation to increase recycling efforts in the EU and UK.
The partnership intends to incorporate the Recon2 recycled content technology for quantifying recycled content into flexible packaging platforms, Cincinnati-based ProAmpac said.
ProAmpac Europe Blown Films Technical Director Robert Crowe said: “In an effort to address recycled content that did not previously have quantifiable capabilities, we believe the Recon2 technology has the potential to provide a clear indication of the quantity of recycled content in packaging where today there is no method to quantify.
“This promotes accountability and transparency within the PCR supply chain and showcases ProAmpac’s dedication to the impact of our sustainability initiatives.”
A uniform trust mark certification and labeling technique will be utilized in conjunction with OPRL to notify customers about the post-consumer recyclate (PCR) levels.
This certification will be supported by the fundamental technology examined in this study, giving customers more assurance that they can achieve their sustainability objectives, the flexible packaging firm noted.
University of Manchester Recon2 Director Dr. Thomas Bennett said: “We are excited to partner with ProAmpac as they participate in this breakthrough development.
“Their participation will help further this technology as we engage with the plastics and packaging sectors to create fit-for-purpose industry-specific innovations.”
Meanwhile, in August this year, ProAmpac partnered with wholefood nutrition producer Purition to launch ProActive Recyclable paper sachets for powdered meal shakes.
The two firms have enhanced the sustainability characteristics of the sachet (ProActive Recyclable paper) by minimizing the overall material without sacrificing product protection qualities.
The newly launched packaging is digitally printed with ProActive Recyclable paper sachets to enable Purition to smoothly transition to the new structure with slight graphic adjustments.
Based in Cincinnati, ProAmpac provides customers with easy storage, extended shelf life and portability and helps reduce energy consumption and its effect on the environment during transportation.
The company uses bio-based feedstock like sugarcane or corn to make its products and is suitable for all market goods like food and beverage, pet foods and treats.
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