Rotocon unveils refreshed corporate identity, expands global presence

SOUTH AFRICA – Rotocon has unveiled a refreshed corporate identity, featuring a new logo and a redesigned website, reflecting its ongoing evolution in the label and narrow-web printing industry.

The updated branding is set to launch in early 2026 and signals the company’s commitment to growth, innovation, and global expansion.

The new wordmark employs a contemporary typeface chosen for its clarity and confidence. A clean-cut “R” anchors the design, while the defined “N” provides a precise finish.

The symmetrical rhythm of the alternating “O” letters has been refined to emphasize Rotocon’s focus on technical accuracy.

At the centre of the logo, the signature red mark has been streamlined and balanced, symbolizing continuity and innovation.

The refined proportions and spacing are designed to mirror the precision that defines Rotocon’s engineering ethos.

“Our new corporate identity marks the next chapter in Rotocon’s journey,” said the board of directors.

“The updated design better reflects our international footprint and the advanced engineering capabilities we continue to develop globally.”

Alongside the logo, Rotocon is introducing a redesigned website aimed at enhancing the user experience.

The updated platform features dynamic imagery, vibrant colours, and more intuitive layouts. Improved navigation and faster access to key resources will allow customers to more easily engage with Rotocon’s products and services, reinforcing the company’s focus on usability and functionality.

The identity refresh coincides with the company’s recent expansion in the Americas. Rotocon appointed Manroland Latina as its exclusive representative for Mexico, Central America, and the Caribbean.

Through this partnership, Manroland Latina will supply Rotocon’s full portfolio of Ecoline and Chrome series flexographic printing presses, finishing machines, and ancillary equipment to label and packaging converters across the region.

With decades of experience in the print and packaging sector, Manroland Latina brings extensive service networks, technical teams, training capabilities, and spare parts inventories to support Rotocon’s growth.

Cesar Domínguez, Managing Director of Manroland Latina, described the partnership as a “strategic milestone” that will accelerate access to high-quality, affordable label production technologies in the Americas.

The refreshed corporate identity, website, and expanded partnerships position Rotocon to strengthen its global presence while continuing to provide innovative, reliable solutions to the evolving label and narrow-web printing industry.

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