Sharaf DG launches digital e-waste collection drive to boost UAE sustainability goals

UAE – Leading electronics retailer Sharaf DG has unveiled a new digital initiative aimed at improving the collection and responsible disposal of electronic waste (e-waste) across the United Arab Emirates.

In partnership with Renie and supported by Enviroserve’s recycling infrastructure, the initiative is designed to simplify the process of e-waste segregation for households and businesses while rewarding eco-conscious behavior.

Under the program, customers can dispose of outdated or unused electronics, such as smartphones, laptops, small appliances, and accessories, in specially marked bins located at Sharaf DG stores across the country.

Each item deposited is digitally recorded, allowing the system to track the volume of e-waste collected. Participants can then earn sustainable rewards or “green” gifts as an incentive for taking part.

Nilesh Khalkho, CEO of Sharaf DG, emphasized the company’s commitment to environmental stewardship.

“The e-waste collection drive reflects our commitment to the UAE’s sustainability vision,” he said, noting that the project aligns with national objectives under the UAE Green Agenda and the broader UAE Circular Economy Policy.

The UAE generates a high volume of electronic waste annually, a trend driven by rapid digital transformation, short product lifecycles, and growing consumer demand for the latest tech gadgets.

According to the Global E-Waste Monitor 2024, the UAE produces over 100,000 tonnes of e-waste each year, a number projected to rise unless effective recycling strategies are widely adopted.

Sharaf DG’s collaboration with Renie and Enviroserve addresses these concerns by creating a tech-enabled platform for responsible disposal and material recovery.

Enviroserve, one of the region’s largest electronics recyclers, will handle the backend recycling process to ensure safe and compliant treatment of hazardous components.

This initiative comes at a time when UAE policymakers are calling for increased private-sector participation in environmental initiatives.

It also follows similar sustainability efforts by other retail giants in the region, such as Carrefour’s plastic take-back schemes and IKEA’s furniture recycling campaigns.

By tapping into digital tracking and consumer rewards, Sharaf DG hopes to make e-waste recycling more engaging and accessible to the public.

The initiative not only helps divert toxic waste from landfills but also supports the circular economy by encouraging reuse and recovery of valuable materials from discarded electronics.

As consumer awareness around environmental issues continues to grow, such initiatives are expected to play a vital role in shaping a greener, more sustainable UAE.

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