Trident Group strengthens global presence with new Dubai office

UAE — Trident Group, India’s leading diversified conglomerate and the world’s largest manufacturer of terry towels, has announced the opening of its new regional office in Dubai, marking a major step in its international expansion strategy.

The new office is located at THTL Trading LLC, 1202, Maze Tower, near the Museum of the Future on Sheikh Zayed Road.

It will serve as a central hub for strengthening the company’s reach across the Gulf Cooperation Council (GCC), Africa, and the Commonwealth of Independent States (CIS) markets.

The Dubai base will focus on two of Trident’s core business categories, luxury home textiles and high-quality paper, catering to both leading retailers and the region’s rapidly growing hospitality sector.

“Dubai is not just a city; it is a strategic gateway to some of the fastest-growing markets in the world,” said Rajinder Gupta, Chairman Emeritus of Trident Group.

“With the launch of this office, we aim to deepen our relationships with customers across the region and respond more swiftly to evolving market needs. Our focus continues to be on making sustainable luxury more accessible to homes and businesses globally.”

Founded in 1990, Trident has grown from a small textile operation in Punjab, India, into a global brand with a presence in over 100 countries.

The group is renowned for its premium terry towels, bed linens, and paper products, and is a trusted supplier to major international retailers and hotel chains.

Its product portfolio is positioned at the intersection of luxury, quality, and functionality, with a strong emphasis on sustainability, including the use of eco-friendly materials, water-efficient production, and renewable energy sources in manufacturing.

The Dubai office launch comes as demand for premium home textiles and sustainable paper products in the Middle East continues to rise, driven by population growth, tourism, and the expansion of high-end hospitality projects.

The GCC hospitality market, in particular, is forecast to grow steadily through 2030, creating opportunities for suppliers of high-quality linens, towels, and amenities.

Industry analysts note that Dubai’s strategic location and advanced logistics infrastructure make it an ideal base for regional operations.

By situating itself in one of the world’s most connected trade hubs, Trident aims to accelerate order fulfillment, improve customer engagement, and strengthen its competitive position in markets where brand loyalty is closely tied to service reliability and quality consistency.

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