US – American multinational retail corporation, Walmart and P&G have launched an in-store recycling pilot program in collaboration with international recycling leader TerraCycle.

According to a press release from the Bentonville-based retailer, Arkansas shoppers can recycle personal care plastic packaging that is not accepted curbside.

Through the Walmart US Beauty Recycling Program, consumers are invited to bring empty hair care, skincare & cosmetic packaging to participating Walmart locations to be recycled.

“Walmart and P&G are working together to strengthen recycling solutions and educate their communities about the importance of sustainability by offering convenient in-store drop-off points for haircare, skincare and cosmetic packaging,” said Tom Szaky, CEO and Founder of TerraCycle.

“The innovative collaboration offers consumers the opportunity to divert traditionally non-recyclable beauty waste from landfills in a convenient way.”

The new program is in line with the US roadmap to achieve a goal of recycling at least half of its municipal waste by the end of the decade.

To increase the rate of recycling in the US which has been declining since 2015, the Environmental Protection Agency (EPA) plans to develop new markets for recycled materials so that it’s worth it for companies to recycle.

That means there could be new policies or financial incentives on the way to boost demand for recycled materials.

The strategy document mentions, for example, a “Demand Challenge partnership program” that would recognize companies for using more recycled materials in their products.

Notably, the EPA says it might finally “explore” ratification of the Basel Convention, a 1989 international treaty aimed at reducing the flow of e-waste and other hazardous trash from wealthy to lower-income nations.

The new strategy also marks the first time, the EPA says, that the agency’s recycling plans will connect the dots between waste, environmental injustice, and the climate crisis.

Joining the government in promoting recycling is TerraCycle’s collaboration with Evreka in March 2022, on a digital waste management system.

According to the companies, Evreka’s software will provide asset and operations management solutions for TerraCycle’s Material Recovery Facilities (MRFs) while working in tandem with the company’s current systems.

Data from the MRF will be stored in Evreka’s all-in-one management platform, which apparently monitors waste as it moves through the recycling system.

The solution is scheduled to be deployed within TerraCycle’s European and North American operations beginning in March with additional markets following throughout 2022.

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