BELGIUM – Asteria Labels & Packaging Group and BOBST have entered into an agreement that will see multiple DIGITAL MASTER All-in-One presses deployed in a number of key locations throughout Europe.
As part of the agreement, Bobst will install its Digital Master presses at various key locations of Asteria Group across Europe.
By introducing BOBST digital presses, Asteria is set to enhance its production capabilities, offering customers efficient and high-quality printing solutions.
These state-of-the-art machines utilize cutting-edge technology to deliver exceptional results with accuracy and precision.
Established in 2020 in Belgium, Asteria currently owns and operates 33 companies across the European market, mainly in Denmark, Estonia, Finland, France, Germany, Ireland, Netherlands, Spain and the UK.
Bobst Narrow Mid-Web Printing and Converting global key account manager Erik van Sloten said: “The investment in multiple state-of-the-art Digital Master all-in-one production platforms sets the stage for ground-breaking smart label solutions for Asteria.
“Our shared vision will fuel mutual growth and create unparalleled customer experiences, leveraging Bobst’s industry-leading technology and the extensive market expertise of Asteria Group.”
The latest signing builds on the existing collaboration between the two companies. The main focus of this extended partnership will be to provide innovative and sustainable solutions in the label and packaging market, Bobst noted.
Asteria Group CEO Ives Declerck said: “This agreement is of great importance to Asteria Group, as we continue on our growth path with the investment in state-of-the-art technologies and smart solutions focused on optimized use of time, money and resources to allow clients to achieve the best value of their product.
“The All-in-One Digital Master platform from Bobst is the perfect fit for our dedication to offering ultimate flexibility, excellent quality, and high-level sustainability.”
In addition to the production benefits, the introduction of BOBST digital presses will also contribute to a more sustainable approach in the label and packaging industry.
These presses utilize environmentally friendly inks and materials, minimizing waste and reducing the carbon footprint associated with traditional printing methods.
With this investment in cutting-edge technology, Asteria Labels & Packaging Group reinforces its position as a leading player in the industry.
The integration of BOBST digital presses at multiple locations will enable the company to offer enhanced printing solutions to its customers while maintaining a commitment to sustainability.
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