FRANCE – Fragrance company, Bastille Parfums, has recently launched its latest transparency initiative, utilizing Avery Dennison RFID technology.
Bastille Parfums states that the initiative combines the use of radio frequency identification (RFID) sensor technology to enhance supply chain visibility and QR code technology to directly share valuable information with consumers.
Avery Dennison’s RFID sensor technology will enable Bastille to track and trace tagged products throughout its entire supply chain, enhancing inventory management and reducing the risk of counterfeit products.
Traceability also enables brands to identify inefficiencies, serve customers better, and optimize operations — from sourcing raw materials to the consumer’s purchase.
The use of the atma.io connected product cloud platform means that every product is assigned a unique digital identity, or “digital twin,” allowing Bastille to track every product at every step of the supply chain from source to consumer, according to the company.
Also, it states that tracking purchase orders in real-time will enable them to achieve a higher level of accuracy in outbound shipments from the factory.
The brand will gain access to consumer interaction analytics, providing profound insights into customer engagement with various fragrance collections.
Responding to consumers’ desire for greater ingredient disclosure, the new transparency initiative will equip two Bastille fragrances, including the bestseller Pleine Lune and the new release Paradis Nuit, with a serialized QR code associated with the RFID tag.
A single scan of the QR code with a smart device, such as a phone or tablet, will take users to a digital experience that unlocks information about the origin of ingredients, date of bottling, olfactory values, fragrance composition, and sustainability details.
By utilizing a unique digital ID for both the RFID and QR code, the company claims to provide a unique experience for each individual item.
In return, Bastille will benefit from interaction and engagement insights that will help them better understand their customers and identify trends.
This new communication channel allows fragrance creators to establish a stronger connection with their customers and reinforce customer loyalty through an enhanced CRM experience.
The collaboration brings together a comprehensive technology solution from Avery Dennison, along with customer experience experts SharpEnd.
SharpEnd, another member of AIPIA, is a design studio that globally assists brands in adopting the Internet of Things. The collaboration also includes the manufacturing partner, SOCOS SERVICES.
Sophie Maisant, CEO of Bastille, says, “Our commitment to the highest standards of transparency is ingrained in our DNA.” It is also essential to maintain our longstanding trust with customers.
“Now, with this new initiative, we are addressing our customers’ desire for more information about the ingredients that are already available, as well as providing full disclosure of the sourcing, provenance, and date of manufacturing of these ingredients.”
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