Berlin Packaging kicks off Adios Spirits can production for RTD cocktail market

USA – Berlin Packaging, a leading U.S.-based packaging supplier, has started producing cans for Adios Spirits, a premium ready-to-drink (RTD) tequila cocktail launched by Labor Smart in collaboration with Cookies, Casa Rica, and Flaviar.

The first deliveries are expected to reach customers by the end of this week or early next, with pre-orders set to ship the week of September 8, 2025. 

By early October, Adios Spirits will hit retail shelves across multiple states, marking a significant step for the brand’s entry into the rapidly growing RTD cocktail market.

Labor Smart, headquartered in Jackson, Wyoming, delayed the initial mid-August fulfillment to prioritize quality in flavor, packaging, and production consistency. 

According to the company, this strategic move ensures Adios Spirits meets high standards to compete in the booming US$804.9 billion global RTD beverage market, projected to reach US$1.228 trillion by 2032. 

The canned RTD cocktail segment alone, valued at US$2.19 billion in 2023, is expected to grow to US$5.89 billion by 2030, with tequila-based RTDs gaining traction.

In a statement, Labor Smart Chairman Tom Zarro emphasized the focus on quality, saying, “Taking extra time was about delivering best-in-class flavor and packaging to stand out in the crowded RTD market.” 

CEO Brad Wyatt highlighted Berlin Packaging’s role, noting that their large-scale production capacity ensures the brand can meet demand at launch. 

He added that the trillion-dollar RTD market, particularly the fast-growing tequila segment, presents a prime opportunity for Adios Spirits.

The company plans to announce distribution and influencer partnerships later in 2025 to support its multi-state rollout. 

Customers can secure pre-orders through the Adios Spirits website, positioning them among the first to experience the new cocktail. 

Labor Smart, a publicly traded company focused on high-growth consumer businesses in beverage, lifestyle, and wellness sectors, aims to capitalize on the rising demand for convenient, premium RTD cocktails.

A recent industry report highlights the growing preference for sustainable packaging in the RTD sector, with aluminum cans favored for their high recyclability and lightweight properties compared to glass. 

Berlin Packaging’s expertise in innovative, eco-friendly solutions supports this trend, ensuring Adios Spirits’ cans meet consumer expectations for both quality and sustainability. 

As the RTD market continues to expand, driven by convenience and premiumization, Berlin Packaging’s production capabilities position Adios Spirits for a strong market entry.

Subscribe to our email newsletters that provide busy executives like you with the latest news insights and trends from Africa and the World. SUBSCRIBE HERE