Cheeky Panda unveils new brand identity, sustainable packaging

UK – Cheeky Panda, a leading brand in sustainable toilet paper and kitchen roll, has launched a refreshed brand identity and packaging design, emphasizing its commitment to eco-friendly bamboo products. 

In collaboration with B&B Studio, the company has introduced a vibrant look that highlights its core icons: Colin the Panda and bamboo.

The updated packaging features softer, natural bamboo patterns, with wraparound designs on tissue boxes that evoke bamboo growing on shelves. 

According to the company, the simplified messaging ensures key sustainability facts stand out while maintaining the brand’s playful tone. 

The revamped logotype and prominent placement of Colin the Panda aim to strengthen brand recognition across its product range, which includes toilet paper, facial tissues, and kitchen rolls.

In a statement, Julie Chen, chief executive and co-founder of Cheeky Panda, said, “This rebrand is a huge milestone for us. It captures everything our customers love about Cheeky Panda and gives us the confidence to take the bamboo revolution further.” 

She emphasized that the new design retains the brand’s bold and bamboo-focused identity.

Shaun Bowen, co-founder and creative partner at B&B Studio, noted that the refresh addresses previous packaging challenges by enhancing the sense of softness and bamboo expertise, transforming Cheeky Panda into a bold leader in sustainable tissue products. 

The updated design eliminates plastic packaging, aligning with the company’s goal to reduce environmental impact.

Cheeky Panda, founded in 2016 by Julie Chen and Chris Forbes, has grown from a toilet paper brand to a certified B Corp offering 16 products across 25 countries. 

A recent report highlighted the brand’s achievement as the UK’s top eco-friendly toilet paper, voted by  members in 2023, due to its 100% FSC-certified bamboo sourcing. 

The company claims its products produce 65.5% fewer carbon emissions than traditional toilet tissue, with fully recyclable packaging.

In related news, Cheeky Panda announced a US$1.2 million crowdfunding round in August 2025, attracting over 1,000 new investors to support its expansion into new markets, including eco-friendly baby wipes and straws. 

This follows the company’s decision to pause its planned US$300 million IPO due to global economic uncertainties, focusing instead on strengthening its retail presence in premium outlets like Waitrose and Boots. 

With annual sales exceeding US$15 million in 2023, Cheeky Panda continues to innovate in the sustainable household goods sector, leveraging bamboo’s rapid growth and low carbon footprint to drive its mission.

Subscribe to our email newsletters that provide busy executives like you with the latest news insights and trends from Africa and the World. SUBSCRIBE HERE