Multi-Color Corporation unveils MCC Benelux to expand sustainable labeling in Europe

EUROPE – Multi-Color Corporation introduced MCC Benelux as its new regional operation, succeeding the former Grapelabels HQ. 

The change combines decades of local label production experience with the parent company’s worldwide resources.

MCC Benelux now supplies pressure-sensitive labels, in-mold labels, shrink sleeves, and heat transfer systems to customers in the Benelux countries. 

The operation serves automotive, beverage, food and dairy, healthcare, personal care, and wine and spirits markets.

Yves Smit, who founded Grapelabels HQ, stated that the shift builds on established customer ties while adding new technical capabilities. 

He noted the team remains committed to daily service quality.

Fred Noel, president for Europe, Middle East, and Africa at MCC, explained that the launch targets faster growth in areas where the company seeks larger market share.

Local managers handle client orders directly.

The facility in the Netherlands continues production without interruption. Existing contracts transfer automatically under the new name.

In related developments, Multi-Color Corporation completed its acquisition of Flexcon Global earlier this year for US$1.1 billion, adding film-based label materials to its portfolio. 

The deal closed in July 2025 and expands recyclable options for food packaging.

MCC also opened a digital printing center in Poland last month, equipped with equipment that reduces water use by 40% compared to traditional flexo lines. 

The site produces short-run labels for dairy brands.

MCC Benelux plans to install similar water-saving presses by mid-2026. Current output reaches 800 million labels annually, with 65 percent carrying eco-certifications.

European Union rules set for 2030 require 55 percent of beverage labels to contain recycled content. 

MCC Benelux already offers paper substrates with 30 percent post-consumer fiber.

A separate announcement from the company last week confirmed a US$12 million investment in lightweight sleeve films that cut plastic use by 25% per unit. 

Trials with two major beer producers start in January.

The Benelux team employs 180 staff across sales, design, and production roles. Daily output includes 2.5 million wine labels and 1.8 million food-grade sleeves.

Customers receive access to MCC’s online design portal, launched globally in April 2025, which shortens artwork approval from five days to under 24 hours.

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