2PointZero Group buys majority stake in ISEM Packaging Group for US$191M

ITALY – 2PointZero Group PJSC has completed the acquisition of a majority stake in ISEM Packaging Group for AED 704 million (US$191m).

The transaction gives 2PointZero a 60.8% ownership in ISEM, while private equity firm Peninsula Capital and minority investors retain the remaining 39.2%.

The deal combines both primary and secondary capital, which will be used to support the Italian packaging group’s organic growth, international expansion, and strategic acquisitions.

Headquartered in Bologna, ISEM Packaging Group was founded in 1949 and has built a reputation as a premium supplier of packaging solutions for luxury brands.

The company serves industries including beauty, fashion, luxury goods, and nutraceuticals, offering products such as rigid boxes, folding cases, silk paper, and dust bags.

ISEM operates an industrial network of 11 manufacturing plants covering more than 100,000 square metres. Its client portfolio includes some of the world’s most recognizable luxury brands, including LVMH, KIKO Milano, Gucci, L’Oréal, Puig, and Coty.

According to Samia Bouazza, CEO of 2PointZero Group, the acquisition forms part of the company’s broader strategy to build a scalable packaging platform aligned with its consumer-focused investment portfolio.

“The completion of this transaction marks an important step in advancing our global growth ambitions and establishing a scalable platform in the packaging industry,” Bouazza said.

“Packaging will become our sixth consumer-focused vertical. The sector continues to deliver strong growth across multiple segments such as food, pharmaceuticals, and luxury.”

She added that 2PointZero intends to support ISEM’s growth through strategic mergers and acquisitions, as well as the integration of artificial intelligence and digital technologies across manufacturing and client operations.

Borja Prado, founding partner of Peninsula Capital, said the partnership will help strengthen ISEM’s position as a preferred packaging partner for global luxury brands by providing additional capital and strategic capabilities.

Meanwhile, Francesco Pintucci, CEO of ISEM Packaging Group, described the deal as the beginning of a new chapter for the company, enabling it to scale globally while maintaining its craftsmanship and close relationships with luxury clients.

The transaction reflects a broader trend of increased investment in premium packaging, particularly for luxury goods and cosmetics, where demand for high-quality, customized packaging continues to rise.

Industry analysts note that global investment funds are increasingly targeting packaging manufacturers with strong automation capabilities and established brand relationships, positioning the sector as a resilient and high-growth segment within the broader consumer supply chain.

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