FRANCE – Aptar Beauty, a global leader in dispensing systems, has introduced its Sensea fragrance pump for Guerlain’s innovative alcohol-free fragrance, La Petite Robe Noire L’Eau Rose.
Known for its gentle actuation, the Sensea pump is part of Aptar Beauty’s VP4 fragrance spray pump range and features High-Definition Spray (HDS) insert technology.
The Sensea pump is designed to deliver a fine and homogeneous spray over a wide, 60° angle, ensuring a pleasurable user experience.
This collaboration aimed to maintain the original fragrance’s sensory experience while preserving its olfactory identity.
The pump’s HDS technology and soft actuation are key to making the fragrance as enjoyable as the scent itself.
The pump and collar are anodized in silver and produced at Aptar Beauty’s facility in Normandy, France, renowned for crafting prestige fragrance dispensing systems. Sensea is part of a portfolio designed to accommodate future fragrances, including water-based and alcohol-free formulas, catering to the clean beauty movement.
This portfolio also features Precious INUNE, HDS INUNE, and Aqua Silk, each designed to meet the demands of evolving beauty trends.
The limited edition La Petite Robe Noire L’Eau Rose comprises 92% natural-origin ingredients. Aptar Beauty has been a long-standing dispensing partner for Guerlain, with the Sensea range also utilized for the brand’s “L’Art & La Matière” fragrance collection.
“At Aptar Beauty, we provide advanced dispensing solutions to fit the next generation of fragrances, including the alcohol-free formulas now emerging on the market,” said Anne Dupé, Aptar Beauty EMEA key account manager.
“Sensea offers that perfect balance between high performance and an enhanced user experience. The winning combination of a high-definition spray and gentle diffusion makes Sensea ideally suited for Guerlain’s La Petite Robe Noire L’Eau Rose.”
Recently, Aptar Beauty equipped cosmetics company Lancôme with its Classic INUNE fragrance pump for the new refillable bottle of Idôle Eau de Parfum.
The Classic INUNE pump features a polyoxymethylene-free cartridge and a design that is 10% lighter than the market average.
Aptar Beauty designed the pump to meet Lancôme’s stringent requirements, ensuring its SNI 15 screw fixation complements Idôle’s status while maintaining the fragrance’s olfactive integrity by preventing any contact between the perfume formula and the metal components of the dispenser.
The Classic INUNE pump is also produced in Normandy, France.
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