Atar Capital’s WinCup expands sustainable packaging portfolio through Conver Pack

USA – Atar Capital, an American private equity company, has announced that its affiliate, WinCup, has acquired Conver Pack, a manufacturer of premium paper cup products and accessories based in Medley, Florida.

The acquisition strategically enhances WinCup’s leadership in sustainable food service packaging by incorporating Conver Pack’s SFI-certified paper cups into its offerings.

These products align seamlessly with WinCup’s Phade brand, which is known for its marine-biodegradable and home-compostable straws, cups, and cutlery.

“WinCup’s acquisition of Conver Pack represents another milestone in our mission to be the leaders in sustainable packaging,” said Cyrus Nikou, Founder and Managing Partner of Atar Capital.

“By combining these complementary product lines, we’re creating a comprehensive eco-friendly portfolio that accelerates the transition into sustainable solutions while delivering the performance and customer experience that food service operators demand.”

WinCup CEO Brad Laporte added, “This strategic acquisition significantly expands WinCup’s sustainable packaging capabilities and product portfolio by combining our innovative PHA [polyhydroxyalkanoates]-based phade technology with Conver Pack’s premium paper solutions.”

“By offering customary substrates, PHA-based, and paper-based platforms, we can now provide foodservice operators a complete suite of traditional foodservice products plus truly sustainable alternatives that address virtually every packaging need.”

Since it acquired WinCup in 2020, Atar Capital has played a pivotal role in advancing the company’s innovative Phade product line, successfully substituting more than 3 billion plastic straws with eco-friendly solutions.

The recent integration of Conver Pack further enhances WinCup’s capacity to meet the rising demand for sustainable food service packaging.

WinCup, based in Atlanta, Georgia, is a top producer of both conventional and sustainable disposable food service items, including cups, bowls, containers, lids, and straws.

With eight manufacturing sites across the United States, the company emphasises product excellence and outstanding customer service.

Atar Capital stands out for its blend of operational know-how, industry insight, and investment acumen, which enables the firm to create value and act as a hands-on partner to its affiliate companies.

It supports a wide range of initiatives, from business expansion to optimising operations and financial performance, by leveraging the skills of its leadership team and experienced senior advisors who bring deep expertise across various sectors and functions.

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