Bel Group launches global switch to recyclable paper packaging for Babybel cheese

UK – France-based Bel Group has started replacing the bio-based cellophane wrappers on its Babybel mini cheeses with fully recyclable paper packaging. 

The transition kicked off with a commercial launch in the UK markets this month.

The company plans to introduce the new paper format in the United States, Canada, and Northern Europe during 2026. 

Complete rollout across all 50 markets where Babybel operates will occur by 2027. 

This change supports Bel’s target to make every piece of packaging recyclable or ready for reuse by 2030 while reducing overall plastic consumption.

Developing the paper alternative took several years of research. 

The material had to maintain product freshness, provide microbiological protection, and withstand varying temperatures during transport and storage.

Tests in factories and real-market conditions confirmed the paper performs at industrial scales.

The signature red wax coating on each cheese portion stays unchanged, as it helps preserve quality.

By 2027, paper for all Babybel items will come from certified responsibly managed forests. Production occurs at Bel’s five dedicated sites worldwide.

With more than two billion portions sold annually, Babybel serves as a flagship brand for these sustainability efforts.

Béatrice de Noray, Bel Group executive vice-president for growth, said innovation drives the company toward responsible food options. 

She added that updating Babybel packaging marks a major advance after over 70 years of the brand’s presence in households.

Bel continues work on eco-friendly options for other products. New solutions advance for Kiri spreadable cheese. 

The Laughing Cow portions and Materne fruit compotes now appear in bulk dispensing systems through the DéfiVrac Coalition, with in-store trials underway in France.

In related industry developments, UK retailer Tesco moved its premium dried pasta to recyclable paper packaging in late 2024, removing over 10 million plastic pieces each year as part of efforts to achieve fully recyclable own-brand packaging by the end of 2025. 

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