Burgopak, BrandMe deliver impactful packaging designs for iconic brands

USA / UK – Two leading packaging design agencies, Burgopak and BrandMe, have unveiled standout projects that merge creativity with brand storytelling, one celebrating collegiate pride and the other marking a heritage milestone in the food industry.

In the U.S., Burgopak partnered with Elevations Credit Union to create a premium unboxing experience for the launch of its Go Buffs Visa Signature Rewards Card, developed in collaboration with the University of Colorado Boulder.

Known as the “Buffs,” the university’s football teams inspired a bold and memorable packaging concept that reflects team spirit and alumni pride.

Burgopak employed its signature Slider design, a sleek mechanism where the card is revealed through a smooth drawer-style opening.

The outer black cover features blind embossing and spot UV, dramatically highlighting the Buffs logo. Inside, the card showcases Ralphie, the university’s beloved buffalo mascot, mirroring the football team’s helmet with a mix of metallic and matte finishes.

“It was extremely important to create a memorable card unboxing experience,” said David Coleman, brand director at Elevations.

“From application to unboxing, we wanted the experience to feel truly elite. This speaks to the pride and nostalgia alumni feel about their alma mater. We’re delighted with the final packaging.”

BrandMe redesigns Encona packaging to mark 50th anniversary

Meanwhile, in the UK, sauce brand Encona has teamed up with creative agency BrandMe to celebrate its 50th anniversary with a refreshed packaging identity.

The redesign features a special emblem prominently displayed on limited-edition sauce bottles, rolled out across key brand touchpoints.

BrandMe’s campaign introduces a vibrant visual language that honors Encona’s Caribbean roots while signaling a bold, celebratory tone.

“The expressive campaign features a vibrant look and feel,” said Adam Wilford, creative director at BrandMe.

Kimberley Lue Lim, head of marketing at Grace Foods (Encona’s parent company), added, “We’re thrilled to be celebrating Encona’s 50th anniversary with the creative expertise of BrandMe.

“Their bold approach aligned well with our vision for the brand and captured the iconic spirit of Encona and our rich heritage of flavour.”

These two projects exemplify how tailored packaging, whether for finance or food, plays a powerful role in connecting products with emotion, storytelling, and brand legacy.

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