UK – Food packaging specialist Colpac has launched a new website, described as combining ‘seamless user experience, improved functionality, and a striking, image-led design’.
The site features a packaging selector designed to ‘simplify and support’ the decision-making process for customers, combining seamless user experience, improved functionality, and a striking, image-led design.
The new site brings Colpac’s extensive product range, sustainability expertise, design capabilities, and wealth of packaging industry knowledge together on one platform.
Using the new packaging selector, customers can filter Colpac’s entire stock range based on attributes such as sustainability, usage, or shelf-life.
Once customers have selected their requirements, all packaging options that meet their exact needs will be conveniently displayed. For example, customers could select recyclable, FSC®, and microwave to see the packaging that meets these criteria.
Alternatively, customers can find products through a range of categories including sandwich packaging, chilled food packaging, or hot food-to-go packaging, to name a few.
To help narrow the choices available, visitors can also filter products at the sub-category level, based on product attributes.
Enhancing the user experience further, the focused product pages include an overview and an intuitive comparison table enabling customers to compare shapes and sizes as part of the selection process.
These pages also feature alternative product suggestions, resources, and case studies, to provide additional information for the user.
The case studies illustrate Colpac’s bespoke food packaging solutions, showcasing the company’s innovative product functionality and creative print designs.
Kate Berry, Colpac’s Head of Marketing & Product said: “We are thrilled to launch our new website to support our customers. Its design brings together our offering beautifully, and its enhanced functionality makes finding the right packaging easier than ever.”
Accessible sustainability credentials
Recognizing the growing importance of sustainability in the packaging industry, the website prominently showcases Colpac’s commitment to sustainability and circularity.
Visitors can access clear recycling information through product pages, helping consumers understand how to dispose of food packaging properly.
With the launch of its new website, Colpac aims to simplify the packaging selection process, provide an improved user experience, and highlight its sustainability initiatives, ultimately serving its customers more effectively.
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