CANADA – Fasten, an IBG (Innovative Beauty Group) company and a leading global beauty solutions provider, has introduced its Recharge Luxury Refill, a sustainable cosmetic refill system ideal for makeup and skincare products.
Fasten provides innovative beauty packaging and aims to create environmentally sustainable packaging options for cosmetic products.
The new Fasten’s Recharge Luxury Refill is made entirely from PP and PET. Both materials are recycling stream compatible since their recycled granulates can be reintegrated into manufacturing settings.
The Recharge Luxury Refill system has been designed with a bottomless, clear outer frame, instead of a full outer bottle, which leads to significant weight reduction, reduced material usage and full visibility of the refill.
The inner refill bottle is lightweight and features an easy click-in system with a pre-assembled PP dip tube that prevents cross-contamination when refilling.
Additional sustainable features include the elimination of glue, the option to add a debossed logo rather than inked decoration, and a small mushroom blister on the shell.
The company’s approach to supporting circular economy aligns with consumers’ preferences. According to Innova Market Insights, 33% of global consumers believe reusable or refillable is the most environmentally sustainable packaging type, followed by recyclable (21%).
According to IGB’s sustainability report, the company has the corporate responsibility to “integrate the principles of the circular economy into the core of our business.”
In addition, the company explains that it has “chosen to make all our packaging recyclable or reusable by 2025, a major challenge that mobilizes our innovation and marketing teams.”
IBG, a division of Albea Group, is comprised of Orchard Custom Beauty and Fasten and serves several dynamic mass and prestige beauty brands.
The company applies its industry expertise to support its customers with innovative and responsible custom and turnkey solutions that include design, sourcing, formula development, bespoke packaging and accessories for color cosmetics, skincare, personal care, home care, and hair care, and gifts with purchase.
“At Fasten, our design and engineering teams are constantly on the lookout for new techniques, innovative materials and sustainable solutions, while collectively working towards translating new trends and ideas into unique packaging concepts,” said Ilja Zutt, Managing Director of Fasten.
“The Recharge Luxury Refill is a result of this steadfast effort and one we are thrilled to bring to market, with demand for conscious beauty at an all-time high.”
The product is available in 30 ml and 100 ml containers that are fully constructed of PP and PET.
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