UK – Bluemarlin has designed packs for oral care brand Colgate’s new range of toothpaste for children of all ages.
Bluemarlin has orchestrated the packaging design for Colgate’s new range of toothpaste targeting children of varying ages.
The agency ensured precise messaging, enabling parents to select the right product for their kids’ needs, explicitly indicating age suitability and highlighting key benefits directly on the packaging.
These packs showcase the ‘brand world’ integrating characters from Colgate’s Smile O’Clock multiplatform educational campaign, designed to captivate kids.
Characters from Smile O’Clock transcend the packaging’s traditional confines, engaging with consumers in a unique way.
Josh White, a designer at Bluemarlin, emphasized, “Our approach allowed the characters to extend beyond the confines of traditional packaging, drawing consumers into their world and vice versa. The famous Colgate Smile brand mark has been used to great effect, too, framing the visual assets, and QR codes further enhance connectivity.”
JDO designs ‘stand-out’ limited edition Absolut bottle
In a collaboration with musician, actor, and LGBTQ+ activist Olly Alexander, JDO has crafted a limited-edition Absolut Vodka bottle.
JDO’s design enhances the Absolut bottle’s sleekness while preserving its iconic silhouette. The labels interact, generating a sense of depth, drama, and engagement.
The artwork cleverly utilizes the front and back labels to create an enchanting stained-glass effect, showcasing a mosaic pattern at the bottle’s center.
Deb Dasgupta, global vice president of marketing at Absolut Vodka, expressed, “Absolut Mosaik, as part of the Born to Mix brand values, is our latest launch that represents Absolut’s ongoing commitment to celebrating the power of diversity.
“The vibrant, colorful bottle designed by the formidable Olly Alexander is the perfect embodiment of this, and how we’re all part of a greater whole in society.”
Durham Box supplies shelf-ready packs for LICK
Durham Box has collaborated with LICK, a home décor brand, to create shelf-ready packs. This partnership resulted in six distinct SRPs crafted from FSC-certified 150KT/B brown board and flexo printed in simple classic product color schemes.
These packs were designed for easy setup, featuring effortless tear-off tops and easy-close envelope bases for efficient in-store display.
Charlie Dean, product manager at LICK, praised the collaboration, saying, “Our collaboration with Durham Box has been highly productive. Their swift response to our basic cutter guides, turning them into high-quality artwork and sample boxes within just a week, was commendable. “The final product not only met but surpassed our expectations in terms of quality and timely delivery.”
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