EUROPE – International beauty packaging manufacturer and provider Quadpack has partnered with Aptar Beauty + Home to develop a refillable lipstick.
Under the agreement, Aptar has blended its expertise in mechanisms for prestige lipsticks with Quadpack’s knowledge in high-end wood solutions to create the iconic Woodacity Lipstick.
The mechanism is contained in a custom-designed mono-material casing made entirely of certified ash wood from sustainably-managed forests.
“The Iconic Woodacity Lipstick has a combination of environmentally sustainable features, requiring no separate insert to affix to the base,” said Denisa Stircea, Senior Category Specialist at Quadpack.
“Being refillable, consumers can use a single casing for various lipsticks. The mechanism and the casing are made in factories where production waste is largely either recycled or used for fuel. Quadpack’s wood factory uses the waste to fuel its heating, air-conditioning, and wood drying ovens.”
The lipstick is easily refillable: consumers simply pull out the used mechanism and snap in the new one. They can also keep various colors and insert the one they want to use, further reducing the pack’s environmental impact.
“By creating a casing that is 100% wood to fit a prestige lipstick mechanism, we are showing how this natural material lends itself well to luxury color cosmetics,” adds Stircea.
According to Innova Market Insights, 53% of global consumers say they think reusable packaging is an environmentally sustainable packaging model, trumping recyclable (52%), biodegradable (33%), and ahead of compostable (24%).
The lipstick incorporates Aptar’s Iconic mechanism, recognized as the quality standard by leading makeup brands worldwide, and offers a smooth, constant and precise rotation over time.
It is reliable and compatible with most filling lines without any adjustments. POM-free, glue-free, and lubricant-free, the mechanism allows perfectly smooth actuation of the bullet.
The entire pack is made in Europe. Aptar manufactures the mechanism in Chavanod, France (formerly Aptar Reboul). Aptar Chavanod uses renewable energy, while 95% of production waste is reused or recycled.
The wooden container – with PEFC or FSC certification on demand – is made at Quadpack’s wood factory in Catalonia, Spain, where a biomass plant converts production waste into energy.
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