Scott’s Protein Balls launches healthier recipes at 2025 Summer Fancy Food Show

USA – Scott’s Protein Balls has introduced a bold new chapter with a refreshed brand identity featuring cleaner ingredients, updated packaging, and a reinforced commitment to purpose-driven nutrition.

As part of its transformation, Scott’s Protein Balls has reformulated three signature flavors with cleaner ingredients, delivering better taste, improved texture, and increased protein content.

The new packaging highlights these improvements, as well as strengthening Scott’s Protein Balls’ commitment to social impact.

Scott’s Protein Balls marks its fifth year with a refreshed logo and packaging that reflects its growth and evolving identity.

The new design features a bold, modern look with a cleaner layout, larger product imagery, and clear allergen labelling for enhanced transparency.

A hand-drawn logo and nostalgic packaging elements pay tribute to the brand’s handmade origins, celebrating the care and passion behind every batch.

This new phase for the company features an updated brand identity, showcased through its involvement in the 2025 Summer Fancy Food Show, taking place June 29 to July 1 at the Javits Center in New York City.

The North America’s premier specialty food and beverage event highlighted Scott’s Protein Balls’ refreshed packaging and enhanced flavor offerings.

Scott’s Protein Balls is reaffirming its commitment to giving back by featuring its partnership with the Breast Cancer Research Foundation (BCRF) on the new packaging. The brand donates 1% of all sales to support breast cancer research.

As part of its rebrand, Scott’s Protein Balls is introducing updated recipes for three of its flavors, emphasizing cleaner, plant-based ingredients while preserving the beloved taste and texture.

The reformulated snacks offer a more nutritious, health-conscious option, aligning with current trends in clean eating and functional nutrition. By using allulose as a sweetener, the new recipes deliver zero or low sugar content without sacrificing flavor.

Furthermore, Scott’s Protein Balls has increased the protein content by 60% per serving, providing a more filling and allergen-free snack option. The new packaging prominently features plant-based protein, enabling health-conscious consumers to make informed choices.

Scott’s Protein Balls’ rebrand marks a new era, featuring modern packaging, cleaner recipes, and greater transparency while staying true to its mission of offering healthy, tasty, and socially responsible plant-based snacks.

Scott’s Protein Balls are sold online and in select U.S. locations, with wholesale options available for retailers to stock the protein-rich snacks easily.

Subscribe to our email newsletters that provide busy executives like you with the latest news insights and trends from Africa and the World. SUBSCRIBE HERE