Slice Design unveils premium packaging for Dare Snacks

UK – Slice Design, a London-based agency, has revamped the packaging for ETi’s snack brand Dare, aiming to position it as a premium, indulgent option in the competitive snack market. 

The redesign focuses on enhancing the sensory experience and emotional connection with consumers through bold visuals and tactile elements, according to a recent announcement.

The new packaging emphasizes Dare’s range of chocolate bars, wafers, biscuits, cakes, and muffins, known for their rich flavors and layered textures. 

A striking logo ensures the brand stands out on shelves, complemented by a vibrant color palette and gold accents that evoke indulgence. 

The design incorporates vivid imagery and textured layers to mirror the sensory journey of each product, from crunch to creaminess.

“Our goal was to craft packaging that draws consumers into a world of indulgence,” said Alan Gilbody, founder and director of Slice Design.

 “Every element, from visuals to textures, is meant to entice and create an emotional bond through taste and experience.”

The rebrand responds to growing consumer demand for premium snack packaging that prioritizes quality and engagement. 

By focusing on visual storytelling and tactile contrast, Dare’s new look aims to elevate everyday snacking into a memorable experience. 

The design has been rolled out across the entire product range, ensuring consistency and impact in global markets.

In related news, recent industry updates highlight a surge in sustainable packaging innovations for 2025, with brands increasingly adopting eco-friendly materials to meet consumer and regulatory demands. 

For instance, a report by a leading packaging coalition notes that companies are exploring compostable films and recycled materials to reduce environmental impact. 

While Dare’s rebrand focuses on premium aesthetics, ETi has indicated plans to incorporate sustainable materials, such as biodegradable films, into future packaging iterations to align with these trends. 

Beatrice Cris, ETi’s International Marketing Director, stated that the company is committed to balancing indulgence with sustainability, with trials underway for eco-conscious packaging solutions.

This shift reflects broader market trends, where 70% of consumers are willing to pay more for sustainable packaging, driving brands to innovate without compromising on design. 

Dare’s refreshed packaging, combined with ETi’s sustainability goals, positions the brand to compete in a market increasingly valuing both sensory appeal and environmental responsibility.

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