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Unilever
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Unilever launches extravagant Axe holder to mock luxury fragrance packaging
Holding a standard Axe body spray can, Lynx in the UK, the holder amplifies luxury fragrance bottle visuals into an ornate, oversized, and entirely unnecessary form.
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Unilever gets 3-month extension to change Sunlight platinum packaging
The June 2026 ruling found Unilever’s “100% plant-based actives” front-of-pack claim breached Clause 4.2.1 of the Advertising Code’s Section II, which addresses misleading advertising.
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Saica Group equips Unilever with eco-friendly paper band for Axe Duopack
The recyclable paper band is designed for strength, transport, and shelf appeal.
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Alcoa, Ball, partners Unilever to launch world’s first zero-carbon smelted aerosol can
The partners describe the offering as among the lowest‑carbon options available.