31 Egyptian food, printing, packaging companies seek partnerships in Morocco via trade mission

MOROCCO – Morocco has hosted a trade mission of 31 Egyptian companies from the food industry, printing, and packaging sectors to explore investment opportunities, expand commercial ties, and strengthen trade cooperation between the two nations.

The mission was organized by the Egyptian Food Export Council (FEC) in partnership with the Egyptian Embassy in Morocco, the Egyptian Commercial Representation Authority, Morocco’s National Food Safety Authority (ONSSA), and the French Chamber of Commerce and Industry in Morocco (CFCIM). 

The FEC stated that the mission includes companies representing the food industry and printing and packaging sectors as part of efforts to enhance trade and investment cooperation between Egypt and Morocco, and that the visit aims to explore opportunities for expansion in the Moroccan market and build new partnerships with importers, distributors, and actors in the food sector.

Printing and Packaging Take Centre Stage

The inclusion of printing and packaging companies alongside food producers reflects a strategic recognition that packaging is inseparable from food exports. 

For Egyptian packaging converters, the Moroccan market offers opportunities to supply printed films, labels, cartons, and flexible packaging to Moroccan food processors who currently source these materials from Europe or Turkey. 

Shorter lead times and lower freight costs from Egypt give Egyptian packaging companies a competitive advantage over European suppliers. 

The FEC noted that the mission aims to increase the market share of Egyptian products across multiple sectors, including packaging.

Regulatory and Distribution Insights

During the sessions, Anas Lahlou Kassi, head of the Food Industries Department at Morocco’s Ministry of Industry and Trade, presented an overview of Morocco’s food industry and highlighted opportunities for bilateral trade cooperation. 

Officials from ONSSA briefed participants on health control regulations and food import requirements, while representatives from the Customs and Indirect Taxes Administration explained customs procedures and the use of existing trade agreements. 

The program further included insights into Moroccan consumer preferences and distribution networks. Label’Vie Group presented trends shaping demand in the local market, while representatives of the Darb Omar traders’ federation discussed wholesale markets and distribution channels.

B2B Meetings and Field Visits

The mission’s agenda includes field visits to major retail chains and commercial markets in Casablanca, enabling Egyptian companies to gain firsthand knowledge of market trends and consumer needs. 

Participating firms are scheduled to hold bilateral business-to-business meetings with Moroccan importers and buyers to establish new commercial partnerships and boost Egyptian exports to Morocco. 

For Egyptian packaging manufacturers, these meetings provide direct access to Moroccan food processors who need consistent supply of primary and secondary packaging.

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