Jordan’s Environment Ministry signs recycling, packaging agreements with Al Ameed Coffee, Islamic Scientific College Alumni Club

JORDAN – Jordan’s Ministry of Environment has signed two agreements with the Islamic Scientific College Alumni Club and Al Ameed Coffee, strengthening national recycling initiatives, public cleanliness efforts, and private sector partnerships that promote sustainable packaging and waste reduction across the Kingdom.

The first agreement, signed with the Islamic Educational College Alumni Club’s “An Hour Makes a Difference” volunteering initiative, aims to unify national efforts in support of environmental action and implement programs focused on cleanliness and reducing indiscriminate waste disposal. 

Minister of Environment Ayman Suleiman stated that the ministry places significant importance on strengthening partnerships with community organizations, stressing that environmental protection and public cleanliness are shared responsibilities requiring coordinated efforts across all sectors.

Al Ameed’s 90% Recycling Rate and Sustainable Packaging Commitments

The second agreement, signed with Al Ameed Coffee, falls within the executive program of the National Cleanliness and Anti-Indiscriminate Waste Dumping Strategy. 

The partnership includes implementing joint awareness campaigns, distributing reusable cloth and vehicle bags, installing recycling bins at the company’s branches, printing environmental messages on packaging materials, and using QR codes to provide educational environmental content to consumers. 

Basel Daher, Managing Partner of Al Ameed, noted that the company recycles approximately 90 percent of operational waste, including paper, plastic, cardboard, coffee capsules, and coffee grounds, while converting organic waste into agricultural compost and adopting biodegradable packaging materials. 

The company also holds a Guinness World Record for creating the largest mosaic of its 50th anniversary logo using recycled paper cups to raise awareness about recycling and environmental conservation.

Private Sector and Civil Society Partnerships Strengthen National Cleanliness Strategy

Suleiman said the agreement represents a practical model for cooperation between official and community institutions to enhance environmental awareness, promote volunteer culture, and support implementation of the national cleanliness strategy through broader youth and community engagement. 

He added that the ministry continues to support initiatives aimed at encouraging positive environmental behavior and increasing public awareness in ways that contribute to improving quality of life and advancing sustainable development goals. 

Suleiman emphasized that partnerships with the private sector are essential to supporting national environmental objectives and promoting sustainable development, while Daher noted that the initiative builds on the company’s broader environmental and social responsibility efforts.

Subscribe to our email newsletters that provide busy executives like you with the latest news insights and trends from Africa and the World. SUBSCRIBE HERE