Ball, Açaí Motion launch sustainable aluminium cans for global energy drink market

BRAZIL – Aluminium packaging leader Ball Corporation has partnered with Açaí Motion, a Brazilian brand of natural energy drinks, to unveil a new line of sustainable aluminium cans certified by the Aluminium Stewardship Initiative (ASI)—marking a milestone in eco-conscious beverage packaging.

The ASI certification guarantees that environmental, social, and governance (ESG) standards are upheld across the entire value chain—from bauxite mining to can manufacturing.

This move provides greater transparency and accountability in sourcing and production, meeting a growing consumer demand for sustainable packaging solutions.

Designed with Ball’s proprietary internal coating technology, the new cans preserve the flavour integrity and nutritional value of Açaí Motion’s beverage while significantly extending shelf life.

This not only ensures product quality but also reduces food waste and energy use throughout distribution.

“Our collaboration with Açaí Motion is a perfect example of how we support visionary brands in scaling their impact through sustainable, high-performance packaging,” said Tamires Silvestre, Sustainability Director at Ball South America.

“We are committed to leading the shift toward a circular economy in beverage packaging.”

The launch is particularly significant in Brazil, one of the world’s largest aluminium recycling markets, where aluminium cans boast a recycling rate above 98%.

The partnership reinforces this circularity by offering a closed-loop solution that minimizes environmental impact.

Açaí Motion’s energy drink, made from sustainably sourced açaí and guarana, is already available in over 60 international markets.

The drink is free from taurine and features low sugar content, appealing to health-conscious consumers seeking clean energy alternatives.

“The partnership with Ball allows us to take our product to new levels of quality and sustainability,” said Rafael Aun Ming, founder and chair of Açaí Motion.

“Having our beverages packaged in ASI-certified cans is a key competitive advantage in the global marketplace.”

This collaboration reflects a broader trend among beverage brands seeking to reduce plastic use, lower carbon footprints, and align with global sustainability goals.

As consumer awareness intensifies, innovations like this could set new industry benchmarks for packaging performance and responsibility.

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