UK – Sustainable packaging company Coveris has launched ReCover, a new business segment seeking to facilitate the sourcing, processing, and recycling of waste at Coveris sites to close its loop and provide high-quality recyclates to third-party customers.

In line with the company’s aims to reduce waste, ReCover is expected to expand the company’s recycling capacity and capabilities, thus decreasing pollution.

It is also expected to support Coveris’ customers with the resources to pursue their sustainability goals.

“With ReCover, we have launched a game-changing process – unique within the entire industry,” says Jakob A. Mosser, CEO at Coveris.

“With several high-impact projects in the pipeline, we are aiming at establishing a stand-alone Business Unit in the next couple of years, entirely dedicated to a circular economy and closing the loop.

“ReCover is a platform for all mechanical recycling activities but also leads our developments to achieve food contact compliant materials.”

Contributing to these efforts is Coveris’ recent acquisition of the site and assets from Capital Valley Plastics in Blaenavon, Wales.

With its annual capacity claimed to reach 20,000 tons, its mechanical recycling technology processes post-consumer and post-industrial PE waste, with most of its input being extruded into building films.

Mosser added: “The newly acquired Blaenavon site and assets will serve as an important recycling hub for Coveris’ Films and Flexibles operations, closing the loop for customers and our film production across the network.

“This new recycling acquisition marks a perfect start for our new company ReCover and our quest to continuously enhance our recycling offers to our customers, truly closing the loop and bringing us closer to our vision of No Waste.”

The ReCover solution falls in line with new packaging waste targets proposed by the EU, including a 15% reduction by 2040 per member state per capita and mandatory recycled content rates.

Meanwhile, the company’s efforts toward a circular economy saw it partner with Notpla to develop a range of recyclable food cartons in September this year.

The two companies developed fully printed and branded coated-board packaging using Notpla’s barrier coating technology.

Notpla Coating is a unique mix of seaweed and plant extracts that provides a food-safe barrier function and disappears naturally in 4-6 weeks at end of life.

For all the latest packaging and printing industry news from Africa and the World, subscribe to our NEWSLETTER, follow us on Twitter and LinkedIn, like us on Facebook, and subscribe to our YouTube channel.