USA – Dow’s INVISU™ 7007 wash-off pressure-sensitive adhesive has received recognition from the Association of Plastic Recyclers (APR) as meeting or exceeding its most strict Critical Guidance Protocol for recycling clear PET articles with filmic labels and closures.
The company said this recognition has been awarded as its wash-off label adhesive has fulfilled or exceeded the APR’s most strict Critical Guidance Protocol for recycling clear polyethylene terephthalate products with filmic labels and closures.
APR’s Critical Guidance Recognition is a widely accepted recyclability assessment for plastic packaging and is granted to companies whose products solve challenges in sustainable package design.
“Labels are a crucial part of packaging as they convey important information to the end user,” said Isabelle Uhl, R&D/TS&D Fellow at Dow Packaging & Specialty Plastics.
“INVISU™ 7007 Water-Borne Label Adhesive combines high performance with recyclability, as we believe our customers should not have to compromise one for the other. We prioritize innovation to deliver quality solutions that utilize design for recyclability and help the industry meet their sustainability commitments.”
The INVISU 7007 label, according to Dow, comes with strong adhesion and tack qualities, as well as a high solid content for rapid processing on coating machines.
Developed to meet rising label recycling demands, this wash-off label adhesive serves as a high-performing general-purpose label adhesive.
The company said that INVISU 7007’s trials showcase that it can allow polyolefin-based filmic labels to separate at the time of recycling, specifically in the washing step to further ensure the production of pure flakes that can be used for making new materials.
Dow’s P&SP adhesives application technology leader David Keely added: “Converters need reliable label solutions for efficient adhesion and high-speed production, while recyclers want as pure recycling outcomes as possible to increase their yields.
“When more applications are being made recyclable and better recycling outcomes are achieved, recycling rates will increase, fewer fossil fuels be needed, and everyone will benefit.”
Dow collaborates with companies throughout the value chain at its Pack Studios innovation centers, where it tests and optimizes packaging and label technologies designed for recyclability, to help improve the circular economy for plastics.
As a full-service supplier of both acrylic pressure-sensitive adhesives and silicone release coatings, the company is helping customers maximize label and packaging cost efficiencies.
Early this month, the American chemical company collaborated with Mengniu, a leading dairy company in China, to launch an all-polyethylene (PE) yogurt pouch designed for recyclability.
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