Banrock opts for Packamama’s flat wine bottles to pack its wine range

NETHERLANDS – Banrock Station of Accolade Wines has announced the launch of its wine range featuring Packamama’s 100% recycled polyethylene terephthalate flat bottles in the Netherlands.

Launched in Gall & Gall liquor stores, the 75 cL flat bottles reportedly require 75% less energy to produce and emit 79% less CO2 than virgin PET.

The sustainable wine packaging, according to Packamama, is made using recycled material produced locally in the Netherlands and is available for Banrock’s Chardonnay and Merlot varietals.

Banrock’s new bottles weigh 63g and are 81% lighter than glass bottles, which helps significantly reduce its carbon dioxide footprint across its supply chain.

The company said that the flat design occupies 25% less space than Accolade Wines’ traditional round glass bottle.

Accolade Wines’ marketing director Tom Smith said: “We pride ourselves on our environmental ethos and we aim to galvanize consumers to pick positive choices for themselves and our planet, as well as supporting retailers to meet the demand for green products.

“The move to using these flat wine bottles is a big step in Accolade Wines’ environmental journey as we responsibly manage our business from vineyard to the consumer.”

The latest move builds on the successful launch of the flat-bottled wine design in both the Australian and British markets.

Packamama’s commercial director Amelia Dales said: “The new listings in Gall & Gall will allow Dutch consumers to discover delicious Australian wines in multi-award-winning bottles that fit easily and sustainably into their lives.

“Packaging is the single most impactful choice a consumer can make when it comes to helping to reduce the carbon footprint of the wines they enjoy.”

Dutch circularity

Packamama shares that the Green Future Index 2022 ranks the Netherlands third in a comparative ranking of 76 nations and territories on its ability to develop a sustainable, low-carbon future, “showing the importance placed by the Netherlands in finding lower carbon alternatives like Packamama bottles.”

“The new listings in Gall & Gall will allow Dutch consumers to discover delicious Australian wines in multi-award-winning bottles that fit easily and sustainably into their lives,” says Dales.

“Packaging is the single most impactful choice a consumer can make when it comes to helping to reduce the carbon footprint of the wines they enjoy. The Banrock Station brand and messaging do a fantastic job of communicating a positive packaging change.”

The move aligns with the Dutch government’s goal of achieving a circular economy by 2050. By 2030 the consumption of primary raw materials should have been reduced by half.

These national goals are linked to international goals that the Netherlands is committed to, including the 2030 Sustainable Development Goals and the Paris Agreement on climate.

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