The packaging change reflects a broader shift among East African beverage producers toward premium formats, as competition intensifies across wine, spirits, and ready-to-drink categories.
The initiative is part of Engen Xtreme’s Beyond Oil platform, which explores recycling and opportunities to create value beyond the brand’s core products.
Resealable fibre trays fill a food-sector gap, prepared meals and fresh produce need protective, resealable packs that cut plastic per retailer demands, if supply volumes and seal reliability hold at scale.
By connecting packaging to digital storytelling, QR codes drive consumer engagement beyond purchase, giving FMCG brands another differentiation tool in a crowded category.
By blending coarse-grained recycled material with fine metal powder, the process reduces reliance on costly additive-manufacturing powders; conventional aerospace component machining, meanwhile, leads to substantial material loss.
Per APC, the format cuts raw material use and associated carbon emissions versus rigid alternatives.
The collaboration demonstrates that moisture exposure can be managed through container architecture and material selection without reverting to plastic, as long as the barrier strategy is designed alongside the format.
PROSPER Plus 5 for printers/converters: variable data, coding, serialisation, personalisation, versioning, no equipment swap; higher margins, faster response, new revenue.
The company said the range was built around evolving packaging, sustainability, and regulatory demands, with RecycloPod PP Ultra tailored to the EU PPWR and heightened recyclability focus.
BarLoca Bianco and Rosso are sold in a wine-specific semi-matt can, light- and air-blocking, with an interior lining that preserves wine quality and taste, per the packaging provider.