Coca-Cola South Africa refreshes Valpré packaging with a modern bottle design as premium water brands compete through elevated aesthetics.
Packaging redesign aims to improve PET recovery rates and strengthen South Africa’s circular economy without changing the brand’s identity.
Packaging redesign reinforces iconic brand assets while introducing updated visual cues for Coca-Cola Zero Sugar.
The Diet Coke shortage was a real-time validation of this structural vulnerability: when global aluminum supply chains tightened due to the blockade of the Strait of Hormuz, India had no domestic fallback.
The beverage packaging is designed to preserve traditions and adapt rituals to each market.
The program aims to accelerate practical innovations and business models that can recycle at least 490 tonnes of plastic waste.
This was achieved through its PET plastic bottle collection program.
The project is a collaboration with Return-It, the east zone network operator for Victoria’s Container Deposit Scheme.
The recycled material is supplied by New Life Plastics.
The transaction marks a major step in Coca-Cola’s global refranchising strategy and expands Coca-Cola HBC’s footprint across Africa.