Logistics & Supply Chain

The acquisition mirrors OEM trend: bring regional distributors in-house for direct control of presentation, pricing, service.

Through the packaging upgrade, lawmakers aim to end tampering and refilling, which plague the informal alcohol market.

By putting refill stations directly in community pharmacies, the approach tackles a major adoption barrier, consumer inconvenience in seeking refills via specialist shops or online channels.

Degeya-Senyi Village’s plant will make recyclable, biodegradable plastic and paper packaging for food and beverage, agro-processing, pharma, healthcare, and retail.

The expansion leverages NRTC Group’s established network spanning over 50 countries and moving roughly one million tonnes of fresh produce each year.

The investment responds to rising fibre-based packaging demand, with brands pursuing plastic alternatives across food and consumer goods.

Per the company, raw material shortages across Asia, especially China, where safety measures curbed output, drove big pigment price spikes.

The project depends on domestic processing equipment, with Dutch suppliers Kuyer Metaal of Nijkerk and Shuffle-Mix of Barneveld supplying the needed manufacturing machinery.

The Egypt facility will produce aseptic packaging for the global market, backing export-oriented manufacturing from its site near the Suez Canal.