FROMM acquires Australian packaging supplier Prime Packaging

AUSTRALIA – FROMM Holdings has acquired Canning Vale-based packaging supplier Prime Packaging, making the Western Australian company a wholly owned subsidiary to expand its regional distribution and service footprint.

Prime Packaging, established in 2015, sells packaging consumables, equipment and customised solutions to businesses in Western Australia. 

FROMM has supplied Prime Packaging since the company was formed, and the relationship between their teams dates back about 25 years. Financial terms of the deal were not disclosed. 

The acquisition follows a pattern of equipment manufacturers bringing established regional distributors in-house, allowing them to control product presentation, pricing and customer service standards more directly.

Local Brand Retained During Integration Phase

Prime Packaging will keep its current trading name for about two years before being integrated into the wider FROMM Group over time. 

Its existing local team will remain in place, and customers will continue to buy through the business under current arrangements. 

This phased approach ensures continuity for Western Australian clients while allowing FROMM to gradually align operations, systems and supply chains.

Exclusive Rights Cover Machinery and Spare Parts

Through the acquisition, Prime Packaging will have exclusive rights to sell FROMM machinery, strapping and wrapping tools, and genuine spare parts. 

Exclusive distribution rights strengthen FROMM’s control over its brand presence and after-sales service in the region, ensuring customers receive genuine components and manufacturer-supported technical support rather than third-party substitutes.

Leadership Cites Local Knowledge and Global Capabilities

David Johnston of Prime Packaging said the two companies had a long-standing relationship built on trust, shared values and a commitment to looking after customers. 

He noted that FROMM had been a supplier since Prime Packaging was established, adding that joining the group allowed the business to build on local knowledge and continue providing personalised service while offering customers access to FROMM’s global manufacturing capabilities and wider range of solutions. 

Graeme Wood, managing director of FROMM Packaging Australia, said Prime Packaging had built a strong reputation in Western Australia through its experienced team, local industry knowledge and genuine commitment to customers. 

He added that combining the established local relationships and broad packaging knowledge with FROMM’s machinery, tools, spare parts and technical capabilities would deliver a more comprehensive level of service across Western Australia.

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