ITALY – Italian label converter Emmedue Srl has installed a Mark Andy Digital Pro 3 flexo/toner hybrid press to scale its capabilities and grow its export market.
Founded in 1984, Emmedue specializes in label printing for a variety of customers in industries as diverse as automotive, food, and logistics.
Digital Pro 3 offers inline combined flexo and digital print units as well as die-cutting. Emmedue is impressed by its production speed of up to 23 m/min in full CMYK mode.
This makes for efficient production of small and medium runs printed on different substrates, without pre-treatment.
In addition, its modular concept will allow Emmedue to expand the press as needs grow, making it a future-proof investment.
“Digital printing is an integral and essential part of every label converter’s plan to grow and develop its business,” said Maurizio Maffioli, owner of Emmedue.
“It improves customer service, especially on shorter run jobs that need variable text and graphics. We see Digital Pro 3 as the perfect solution for our current and future needs.”
Digital Pro gives efficient production of different label versions on shorter runs, leading to new market opportunities.
These include cooperation with small local vendors and individual consumers who need labels very occasionally.
In addition, Digital Pro prints direct from PDF files with a 1200 dpi resolution and are equipped with an easy-to-use RIP.
The press handles a wide range of substrates without any pre-treatment, like primer, offering significant time and money savings.
“Digital Pro 3 is our first digital press devoted to roll-fed printing. We believe it will help us expand our markets and open new doors to completely new sectors like beverages, and especially wine producers,” he added.
Once the Digital Pro is fully integrated, the company plans to expand its e-commerce business too with the addition of a dedicated b2b service for the production and delivery of labels.
The new addition targets small and very small customers, like micro-breweries and artisanal food suppliers, who need quality from a label printer that has years of experience and can support their low-volume production.
This product diversity will enable Emmedue to reach a completely new range of customers and provide inspiration for other traditional flexo printers whose customers expect more diversity.
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