Fenton Packaging Solutions invests US$1.23M in relocation and rebranding

UK – UK-based bulk packaging specialist Fenton Packaging has invested more than US$1.23 million in relocating to a 65,000 sq. ft. site in Leeds and rebranded as Fenton Packaging Solutions.

The company, in the past year, has been working to streamline its operations, put a new fleet on the road, and prepare for its next stage of growth, bringing more innovative, sustainable packaging solutions to the market.

“Leeds has a thriving business community and is the perfect location for our business as a third of our clients are currently in the North of England,” says Fenton Packaging Solutions Managing Director Bob Clarke.

“We have effectively put everything under one roof at Kinetic 45 in East Leeds, but we are maintaining our distribution depots in Hemel Hempstead and Bristol to ensure national distribution.”

The company’s relocation has been aided by Leeds City Council’s Enterprise Zone Gateway project with conditions of creating local jobs.

They had attempted to relocate in 2007 only to be held back by the sale of old sites in Morley, Leeds which fell through during the recession.

Relocating to a new site has also aided the company to re-brand which has worked exceptionally well with everyone being complimentary about the new look.

“To coincide with the move, we’ve taken the opportunity to refresh our brand,” says Purchasing and Operations Director David Wilson.

“Repositioning as Fenton Packaging Solutions better matches our style of operation and future plans, while the new logo and color scheme reflects our sustainability credentials and goals.”

Wilson added that the company is not just a packaging supplier, but a solutions provider for its diverse range of customers.

“While we stock many well-established and popular ranges, we offer a consultative approach and, through innovation, help to steer our customers towards using the most sustainable packaging options for their businesses.”

Move towards sustainability

Fenton Packaging Solutions offers the most sustainable packaging solutions available, but beyond that, the business is actively pursuing a number of initiatives to reduce its carbon footprint.

The new fleet of 10 trucks meets all government standards in terms of emissions and electric charging points have been installed at the new premises.

The company’s s whole operations are now paperless. Around half of the company’s product lines are made from highly-recyclable metal.

In addition, Fenton is actively migrating customers to PCR Plastic Containers which is in line with new legislation in relation to the Plastic Packaging Tax and contains a minimum of 30% recycled content.

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