Global Graphics Software rebrands to Hybrid Software Helix

USA – Global Graphics Software has unveiled a fresh identity as Hybrid Software Helix, signaling its deepened focus on intelligent software for digital printing systems that support eco-efficient packaging production. 

This rebranding highlights the company’s role in delivering embedded technologies that minimize waste in industrial print workflows, crucial for sustainable packaging solutions amid rising demands for recyclable and low-impact materials.

Managing Director Justin Bailey described the shift in a statement, saying, “Becoming Hybrid Software Helix marks the next chapter in our journey. The printing industry is transforming with AI, Industry 4.0, and smart factories.”

“We’ve evolved alongside it, innovating so our OEM customers can build customized intelligent print systems this new era demands.”

The Helix moniker draws from the DNA structure, symbolizing how the company’s components encode operational smarts within OEM print setups. 

These tools enable precise control over ink usage and substrate handling, cutting down on excess materials in packaging runs. 

Bailey noted indirectly that the new name maintains core values of trust and collaboration while driving forward-thinking performance.

This year, Hybrid Software Helix earned the King’s Award for Enterprise in Innovation for its SmartDFE digital front end platform, a nod to its advancements in streamlined print processing.

It marks the second such UK honor, following recognition in 2020 for the ScreenPro screening software. 

These accolades come as the firm approaches its 40th anniversary in 2026, tracing origins to a Cambridge research initiative that birthed the enduring Harlequin RIP technology. 

Most of the R&D team remains anchored near the university city, fostering ongoing technical refinements.

Integrated into the Hybrid Software Group since 2021, the unit gains from full ownership of its intellectual property, serving both OEMs and end-users without ties to specific press makers.

This setup allows tailored innovations across the print pipeline, from pre-flighting files to high-speed data delivery for inkjet heads. 

Group offerings extend to labels and packaging software, color management, and artwork tools for fast-moving consumer goods brands, complementing specialists like Meteor Inkjet for printhead drives and Xitron for offset workflows.

Bailey added, “We may have a new name, but our values remain the same. The Helix identity connects our Cambridge roots with our vision for the future: intelligent, innovative, and performant.” 

As packaging manufacturers pivot toward greener practices, Hybrid Software Helix stands ready to equip systems for reduced environmental footprints through smarter, faster operations.

Subscribe to our email newsletters that provide busy executives like you with the latest news insights and trends from Africa and the World. SUBSCRIBE HERE