BELGIUM – Greenyard has announced a new partnership with Tetra Pak to introduce a cardboard packaging line at Greenyard Prepared in Bree, Belgium.
This addition to Greenyard’s existing lineup of durable glass, pouches, and tins aims to expand the Company’s ambient food packaging portfolio, making it easier for consumers to enjoy nutritious, affordable, and convenient fruit and vegetables.
Cardboard packaging, a visually appealing and more sustainable option, reduces CO2 emissions by over 80% compared to traditional options.
With this innovative solution, Greenyard Prepared aims to help retailers attract more customers to the ambient fruit and vegetable category.
Greenyard Prepared targets producing double-digit millions of units per year after the start-up, anticipated for early 2025.
The new line will boost production capacity, target new markets, and enhance the category image and customer brands.
It will cater to a diverse range of pure-plant products, starting with pulses and vegetables and expanding to mixes, sauces, and soups.
This will enhance consumer convenience, making storage, opening, and recycling at home much easier and aligning with the growing preference for environmentally responsible and user-friendly products.
“Greenyard Prepared helps retailers differentiate with private label products by focusing on taste, high-quality standards, and innovation,” says Johnny Van Holzaet, Managing Director at Greenyard Prepared.
“By responding to a growing consumer demand for convenient and eco-friendly packaging, we strengthen the competitive advantage for our retail customers. Cardboard offers numerous branding options to attract specific customer demographics, bringing additional value to the category.”
Cardboard packaging is more compact than traditional ambient packages, saving valuable space. Common shelves can hold up to 1,500 traditional packages, but the same space can now accommodate 2,000 packages with cardboard.
This efficiency also makes it more visually appealing for consumers. Made with up to 71% FSC™-certified paperboard from renewable, responsibly sourced trees, the Tetra Recart® packaging has a positive climate impact, reducing CO2 emissions by over 80% compared to traditional packaging options. Additionally, it is lighter, more compact, and easier to transport.
“The Tetra Recart® solution aligns perfectly with the needs of the food industry. It offers significant logistical advantages and reduces the carbon footprint of products while preserving their nutritional and sensory qualities,” concluded Stefan Follet, Key Account Director at Tetra Pak.
“Tetra Pak takes pride in supporting and collaborating with Greenyard on this forward-looking initiative.”
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