IRELAND – Sustainable plastic packaging experts, Greiner Packaging has worked with diary firm, Nomadic on new packaging for its Protein+ Granola yoghurt range.
The new packs coincide with Nomadic’s 25th anniversary. According to Nomadic marketing manager Bethan Miles, the new design is an “upside-down” version of its Yogurt & Oat Clusters range.
Miles said: “Just like our hero Yogurt & Oat Clusters range, Protein+ Granola is taste prioritized with accessible flavours and is designed to be eaten on the go with no preparation. The packaging is therefore crucial to the product’s success.
“Our iconic top-hat bowl packaging format – with spoon – for our category-leading Yogurt & Oat Clusters, is instantly recognizable and very popular with our consumers, so developing a similar pack for the new product line was essential.”
Miles added that the new pack is an upside-down version of the familiar and best-selling Yogurt & Oat Clusters, literally flipping the packaging on its head.
“We worked closely with our existing supplier Greiner Packaging to find a way to achieve that while also ensuring it fitted easily into our existing capabilities in the factory,” stated Miles.
Greiner Packaging UK & Ireland sales director Julie Eller added: “Creating this new packaging for Nomadic is exciting as it gives us a chance to remind existing and potential customers that in our vault, we have a huge range of tooling which can easily be repurposed to create new innovative packaging.
“At a time when brands may have reduced budgets, this creates the opportunity to be agile and introduce new packaging variations without the associated initial costs and delays.
“Taking Nomadic’s iconic bowl design and almost literally turning it on its head took some clever engineering, but with sustainability always top of mind for Greiner, being able to create new packaging using less energy is a positive benefit.”
Greiner Packaging Slusovice
Earlier this month, the Irish company launched a pilot project in which disposable cups shall be kept in a closed cycle.
For this purpose, dedicated drop-off bins have been developed, which are placed at festivals. They are designed for the disposal of drinking cups only.
On the one hand, this is made clear by the messages on the disposal box itself, but the cup slide also makes it clear: only drinking cups go in here.
In addition, the cup chutes make it possible to stack the cups in the disposal box in a space-saving way, so that the largest possible number of cups can be returned.
Because the drinking cups are relatively clean, they can be efficiently processed for recycling. In addition, the uniform material flow achieved by collecting the cups is ideal for recycling – there is no need for time-consuming sorting processes. Perfect conditions for a closed loop!
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