BELGIUM – Global supplier of premium IML label solutions, MCC Verstraete has been recognized by the In-Mold Decorating Association (IMDA) with four awards in its 2022 competition.
The company has won awards for the best in in-mold labeling (IML), in-mold decorating (IMD) and in-mold electronics (IME).
Verstraete’s Patàpain Salad Box, which is reusable, freezable, microwaveable and dishwasher proof won the best in in-mold labeling (IML) award.
The packaging and the reverse IML label have high resistance and the label is completely scratch resistant. Additionally, the packaging itself communicates all these benefits, encouraging consumers to reuse the packaging.
Honorable mention has been awarded to Keter Decobox developed for Curver. To differentiate these products from the competition, Keter regularly comes up with new and refreshing designs.
Responding to consumer trends and meeting the diverse needs of a wide-spread audience, Keter creates playful designs for kids and sophisticated artworks for adults.
Since Keter often needs to respond to consumer trends at a fast pace, a decoration technique that is capable of quick design changeovers was a must-have.
Best In-mold label was awarded to De Dames van Akkerlust, a new ice cream brand, which uses only 100 percent organic milk.
The IML packaging is unique by the use of Interactive IML, where a digital watermark is integrated into the packaging.
This intelligent feature adds value to the packaging journey — from tracking and authenticating products to boosting customer engagement to digitally sorting the package for recycling.
The ice cream brand is made on a sustainable farm, so the packaging needed to be sustainable as well.
The fourth award in sustainable use of in-mold processes category was given to Kekkilä for Hasselfors Garden Molder.
Kekkilä wanted to market a series of 100% organic fertilizers for consumers, with an environmentally friendly bucket as the packaging vehicle.
The challenge for MCC Verstraete was to match the colors of the PCR bucket, which is feasible with IML.
In this application, square cappuccino-colored buckets are used in combination with an IML label in paper-look motif, with the bucket, lid and bracket made of 100% recycled material.
Mathieu Nieuwenhuyse, General Manager for Americas at MCC Verstraete concluded: “Being awarded four times in a competition dedicated to outstanding performances within in-mold labeling, truly is an acknowledgment for our team and the amazing IML projects we get to print for our customers.
“We’re proud the judges recognize our entries for their innovative and sustainable approach, as these pillars are what we focus on in our day-to-day operations.”
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